This is a wall on the inner souk of Jounieh, I am surprised no one thought of painting over these (they have been featured in the first acheWALLogy book).... I hope this is not a bad omen I am throwing, but it always moves to see this wall and the beauties on it....
Update: A big part of the wall has been torn down to make way for a new building.
BLOM Bank has a new ad. Watch it here before I go on. The main idea of the ad is one many - many - Lebanese people root for: We are a special breed. You know the saying "kif ma zattayto byeje we2ef" (no matter how he throws him he lands on his feet) which is applied apparently to all Lebanese as per the saying in question.
The film is a mix and match of many things - I really loved the experimental screen-on-screen images or that lovely surprising old footage of the tramway on Bliss Street. Some other bits were very predictable for a bank: I am at this stage to quote President Trump "tired of winning" - meaning if I am going to see one more ad with people receiving awards I will shoot someone (not me, I still want to live, thank you!).
So for those in favor of the idea of how special and unique we are, this ad is for you.
For the skeptikal ones, enjoy the production value.
Lebanese blogs is no more.
So what does this tell you about the state of blogging when the aggregate site shuts down?
Mustafa left a message for all of us:
"Everything has to end, but it was a great ride. Thank you to the readers who kept visiting daily, and to the bloggers who contributed their content. Nothing would have been possible without you."
Surely, the dynamics have changed enomously since we started as a community - almost none of us endured. There's still very few and in between ones holding the fort, however basically it is pseudo-kaput in the classical way.
Make no mistake, we can still have an altenative news-spreading community, however it is different than the shape it took earlier. Now we spread out content over facebook, or twitter or linkedin since few are the readers who come to us these days (we need to go to them these days).
And of course Instagram only made things more visual-oriented so those who read full sentences are fewer and fewer (mnd you I am on instagram only with a different content).
I do not lament what happened, things do change.
I still feel I am most in control when I blog which is why I keep updating almost daily. I did evolve with time, even if I am not too tech-friendly. However the core nature of info and style did not change.
In the end, news delivered in a professional way will always find an audience.
"It was good while it lasted" Mustafa said, indeed it was. I persevere however!
So like everyone else, I saw the two teasers ad wondered what brand they might be for. Revealer: It was Krikita nuts instilling the power of yes in hesitating parents - they are actually sent to an academy to learn that! Watch the film here.
Background: Lebanon is once again at the edge of a disaster (politico-financial this time), every day brings more gloomy news on all fronts. And day after day new campaigns emerge that simply get on one's nerve.
So Krikita, with a lightheated ad seems to be the solution. A funny spirit to sell nuts. Why not?
Hand me a Krikita nuts bag. No wait, they are addictive, YES (I know how to say that word too), hand me several!
I think this deserved two ads not one. there is a lot going on here - the bicycle whose wheels are in the shape of food and the sandwich like a UFO ad the black background (usually food is put over the red-orange spectrum, colors known to induce appetite). So I think the ad is just studded - and shame on me, I have no clue what the brand really sells!
Well, Pathe Gaumond has a movie pass (hint, it's to avoid slacking at home on Netflix) - the protagonists of the ad are a young man falling in love with a woman he meets at the movies (yes, plural). I will let you see the nice film here. The small problem, this is almost the same story of Intermarche at their L'amour l'amour film - except the other was in the supermarket and the girl was the check out person. See the original Intermarche ad here. Do note I am not accusing BETC of copyright infringment vis a vis Romance (who did Intermarche) but the parallelisms are too blatant to disregard.
People it does not need a genius to do a good ad - a respectable layout, a minimal message and there you go. Maxim's did exactly that - you can spot the ad from a mile withh the colors that pop over a simple background, and there you go: A compehensible ad that tells you exactly what it sells. Neat, huh?
Uber has a series of 3 ads running - the messages are so exceptionally long and the logo so incredibly small on the layout I had no clue what ads these were for. As an example the one above goes "Issam, 313 rides between 1 and 6 A.M. it is nice to spend the evening with you" then there's a hashtag #uber_heroes. The other two ads are no less long. I am not sure, this whole series left me a little confused - at least they did not add a striking visual to further the mess.
Now that the French crooner Charles Aznavour has passed away, there is a huge (as high as a building) tribute to him in the Armenian populated area of Bourj Hammoud in Beirut. Do note that his original name is Shahnour Vaghinag Aznavourian. He did include Lebanon in his farewell tour mind you. Naturally, one wonders what prompted this - then again in the next World Cup when you see a gigantic German flag howevring a full street, it goes by the same logic - or lack of it.
Well, this is not up to their summer red week standard. "Our prices are falling like the leaves of the trees" - well, at least the sober visual of both pricetags and leaves saves it - and yes there had to be a hard-sell element of "up to 50%". The ad manages not to be chichi but it really also wants to sell itself as a creative one.
I have been a big far of the ads of Credibank ever since they changed their logo - they are always minimal, to the point, without being cheap or undercooked. This one - for the personal loan - walks the same route with a major twist: It says a lot more than it thinks it does. The line is beautiful - zyedet el cash... cash (which is a twist on the Arabic line zyedet el khayr khayr - more of what is good is good).
The visual, which is supposed to be simple, says "with the cherry on top" (apart from the fact this is the same visual used for a bank ad many many moons ago) the Arabic language has a different euphemism for this "w 7abbet misk" (with a mastic over and above it). My suggestion: Credibank should have let the line take center stage, solo, with no visual embellishments.
The ad would have still been just as punchy!
I admit, that was too good to let it pass. The Lebanese Army found a trick to make its ad for breast cancer awareness advertising quite creative. How? By turning the pink ribbon upside down it reads like "la" (لا) in Arabic - which means "no". Insert this into a sentence and becomes "no hesitation". Neat, very neat, trick.
First came the doors, now the whisky.
Everybody calm down.
Johnnie Walker has just launched White Walker, its collabboration with the HBO channel's Game Of Thrones. Cue: Hysteria.
I will spare you the press release and cut to the chase, this is the product on offer:
White Walker by Johnnie Walker; 750ml; ABV 41.7% Game of Thrones House Tully – Singleton of Glendullan Select; 750ml; ABV 40% Game of Thrones House Stark – Dalwhinnie Winter’s Frost; 750ml; ABV 43% Game of Thrones House Targaryen – Cardhu Gold Reserve; 750ml; ABV 40% Game of Thrones House Lannister – Lagavulin 9 Year Old; 750ml; ABV 46% Game of Thrones The Night’s Watch – Oban Bay Reserve; 750ml; ABV 43% Game of Thrones House Greyjoy – Talisker Select Reserve; 750ml; ABV 45.8% Game of Thrones House Baratheon – Royal Lochnagar 12 Year Old; 750ml; ABV 40% Game of Thrones House Tyrell – Clynelish Reserve; 750ml; ABV 51.2%
I am not sure how to tackle this post. Leo chocolate has a new price. That would be equal to half a Dollar by today's standards. The other aspect? I did not know Leo was still active in the market. Mind you it can be me who was not noticing, but I have series worries considering I tend to look at things in the market. So there, if some of you wish to take a trip down memory lane, take a look at this ad for Leo from way back yonder!
"Recharge and kick off" - so says the headline for Moro the "new" chocolate from Cadbury. It is destined for the digital savvy generation. Will they get seduced? I know not - for me, and even if I do not seem like a part of the audience, it seems a little overpromised.. and undercooked. What happened to "one chunk leads to another"? I know not - that line however worked like a charm.
A bottle of Pepsi was found during the clean up of the Tyre beach. Judging by the packaging it must date back to the early 90s. How's that for an (neo) archaeological find! :) Since the cleap up is self-funded the people behind the cleap up operation decided to put the bottle on bidding starting 100 USD.... This is the original post if anyone is interested.
This being said, and going back to advertising, the focus of this blog - how about this comparative with this famous Pepsi ad! Watch and enjoy!