Monday, August 20, 2018

Absolut Vodka does #civillove

Absolut Vodka is picking sides in a matter which is divisive in the Lebanese society. The civil marriage issue. There is a website, campaign, exhibition and all that. I love the pop interpretation of the visuals, I love that Absolut is taking sides and picking teams. And yes I am aware this could be an exercise in CSR it is also timely and important. So #civillove we celebrate then!
And this is the

Sunday, August 19, 2018

Questioning history - Bequaa (79)

The Bequaa valley from an undated INA film, so much has much, so much has not.

Saturday, August 18, 2018

Questioning history - Lydia Canaan (angel) (78)


The first rock star of the Middle East. Angel later to be known by her real name Lydia Canaan poduced a series of massive hits. And provided an escape for a generation wanting it.

Friday, August 17, 2018

Questioning history - ZED (77)


Carole Saker and Hadi Sharara, the epytome of rock stars - and a real-life couple to boot. "Never After", "Jealous", "You're mine", "Away".... Hits that defined a dreamed life.

Thursday, August 16, 2018

Clown me in!... Help the laughter continue touring!

Clown me in, a wonderful NGO if there was one needs your help. Watch the video here. And see their funding logic here! Remember, these people spread laughter and if any country needs it, I can think of Lebanon!

Questioning history - Holiday Inn (76)

Back when occupancy was 106%... Back when the prelude was happening...

Wednesday, August 15, 2018

Rolling Stone magazine logo redesign

Rolling Stone has redesigned its logo which is one of those staples in terms of design. Thankfully thy did not pull a GAP  (a logo change faced with such deep backlash it had to be withdrawn), all they did was to make the logo is a two-tone smoother version of the older one and the "R" at the beginning seems to have been slightly altered. Thankfully the new logo is still recognizable from miles, still sports that red color, but now it goes down as easier on the eye. 

Tuesday, August 14, 2018

The unsinkable truth by Y&R Amman for the Ministry of Environment!

I admit - I am not one of those people who go "just be because this comes from an Arab advertising agency let's push it forward", but Y&R Amman has pulled a brilliant stunt for the Ministry of Environment in Jordan for the awareness of 8 million metric tons of plastic are thrown into the ocean daily. In an installation made from plastic bottles collected from the dead sea, the message is clear "one dead sea is enough". Creative, sells a message and environmentally friendly, what's there not to love? Oh, and kudos for both agency and client for the daring feat! See full movie here.

Monday, August 13, 2018

Foulard Bonhomme and that beautiful Beirut scarf

Foulard Bonhomme is editing a deadstock 50s/60s with Beirut on one side and Al Jauf in Saudi Arabia on the other. It is part of a deadstock from the British Army when they used to print maps on scarves to allow swift exits of their troops when a crisis occured. It is indeed a thing of beauty to be honest! Follow the link here if interested.

Abou Fouad: Lebanon's identity via language 75

Abou Fouad, from the YES detergent fame of "3 in 1" is offering his expertise in triplicates to the Lebanese public enticing them to find a collective identity via language. The same word or concept has been applied to three different situations illustrating how versatile it is. This is who we are as Lebanese, through the words that go out of our mouths. All artworks by yours truly.

Sunday, August 12, 2018

Abou Fouad: Lebanon's identity via language 74

Abou Fouad, from the YES detergent fame of "3 in 1" is offering his expertise in triplicates to the Lebanese public enticing them to find a collective identity via language. The same word or concept has been applied to three different situations illustrating how versatile it is. This is who we are as Lebanese, through the words that go out of our mouths. All artworks by yours truly.

Saturday, August 11, 2018

On that unofficial Audi ad for Saudi women.

Ouf that had spirit. "If the road for independence is long. Pick a fast car." but the masterstroke is the line below "S-Audi for women". The ad comes from Leeds Arts University and the design and copywriting is credited to Victoria Twal. See? Most of the time the home grown is much better than the agency work!

Byblos Bank should have left Van Gogh alone

Photo credit - Maan Barazi
Hmmm, I am usually accused of being biased towards the ads of Byblos Bank, thing is - I generally like them. But hey, fair is fair, I am not really a big fan of this new Van Gogh ad. To begin with, legally, I am not sure the painting could be used as is (despite the hand tweak!). Besides, I am not sure what art has to do with anything with the 5% cashback (I did understand the "give me 5" but still do not understand what Van Gogh or as in another interpretation the Monalisa have to do with it).
You want some good Van Gogh ads? Try these:
There is also the beautiful Stella Artois ad which goes "In 1890 Vincent Van Gogh visited the cornfields of Anvers, we like to think we taught him a thing or two about cutting off ears".
So there, I am not giving Byblos Bank 5.... Maybe next time I guess.

Friday, August 10, 2018

Garconne - questioning history (75)

Artworks by Tarek Chemaly
The androgynous beauty, who would be female, seductive, taking off her manly costume with the words, "Garconne, parfume-toi, Garconne"...

Thursday, August 9, 2018

Reebok - does it demark itself?

"One person's light can elecrify the world" this is one of the many ads that Reebok has unleashed. It speaks of enery, affimation, individuality and reminds me of the episode of Who's The Boss when Angela was trying to explain to her mother why there is a candy dispenser at the advertising agency she owns "mother, it makes us unique and original, every agency has one". So at a time when all sports brands speak of uniqueness, fierceness, personality, and what not - I am not sure I would pay attention that it was Reebok advertising. Then again I am not the target audience, the only sports I do is jumping into conclusions. So perhaps interested people would have focused on the logo.

Wednesday, August 8, 2018

Riad Sharara - questioning history (74)

Artworks by Tarek Chemaly
The entertainer par excellence with his "to2borni nchalla" famous quote, he was funny and humoros but underneath harbored an extensive culture.

Metamucil does it again

Metamucil the laxative, which has one of those jewel of tagline "sometimes shit is easier said than done" has produced another gem of an ad.... "Shit, it doesn't fit" (inside the border of the JC Decaux board)... The rest of course is the ubiquitous answer! A classic to be honest.

Tuesday, August 7, 2018

Land Rover 70 years beautiful ad

In an ad for its 70 years, Land Rover is not trying to sell its newest sleekest technology. No, the whole ad revolves around the 1957 version where 42 Land Rover vehicles are in one village, binding the community together, gluing it and agglomerating it. It is a journey to Maneybhanjang, ‘the place where all roads meet’ deep in the Himalayas, where discover why this remote village in the sky is known as the Land of Land Rovers. Watch the full film here. Seriously, I watched the ad from start to finish, everything about it is breathtakingly beautiful. Here's to 70 more years.

Franco Gasparri - questioning history (73)

Artworks by Tarek Chemaly
The Italian handsome man known to Lebanese women via photoromanze - had a serious motorcycle crash which left him paralyzed. Rima magazine - which used to publish the said roman photos - organized a contest as to write "the most beautiful love letter to Franco Gasparri"....

Sunday, August 5, 2018

Khoury Home - Red Week by way of nostalgic song references.

Khoury Home is going for its discount Red Week via old songs. One of the first slogans goes "ta3a ne2som el se3r" (let us cut the price) with a direct reference to Walid Toufic's 80s hit "tigi ne2som e amar" (let us cut the moon) and the second line is "nos el se3r dfa3tello" (I paid him half the price) again a reference to Nawal El Zoghbi's 90s hit "nos el alb rsamtello" (I drew him half a heart).
I thing they are funny and catchy, but I think these ads go to older audiences as newer ones might not be exactly aware of hits from the 80s and the 90s... Then again not sure what the youngster's new musical influences are!