Sunday, April 7, 2024

IPT and World Health Day

Well IPT seems to be on a roll. First watch their World Health Day here. Then a lovely reminder of what they did on Mother's Day here. OK, so I am going to disregard including McDonald's in an ad for World Health Day (which they did), but - I also don't know if these cute people featured in the ad work at IPT - but damn it they are so model-cute and well chosen! The whole ad has this very suave feeling to it, so I am glad IPT seems to be running on some tight strategy (it is obvious everything is coming from a specific place, not just placed haphazardly). Interestingly the whole thing is branded "so7a w saleme" (health and safety) which - whereas am usually not pro hashtags actually seems to work in this instance.