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| Photo credit: Bassam Karam |
So this is an ad, not just for vegetarians - but for out and out vegans. Well, thankfully no nudity (I'd rather go naked than wear fur for Peta comes to mind). But hey, well the ad uses negative psychology by starting with "don't be a vegan" (interestingly, vegan has no translation in Arabic because "نباتي" means vegetarian "only"). So voila, once the negative psychology deployed, it continues with "because whatever is happening in the slaughterhouse resembles you". A few months ago a close friend came up with the joke "how do you know that someone is vegetarian or an AUB student? They'll tell you this right from the get-go". Well, I am an AUB student... Ooops. OK, fine, and I tried to be a vegetarian (not even vegan) long ago but well, did not work, so what I do now is really, really decrease meat as much as I can. However, I heard many reactions to the ad above, the strongest was "I just ordered a steak out of spite". I guess this covers it.