In case you did not know Zara changed its logo. When all couture houses are doing so and going sans serif (think Balenciaga, Balmain, Calvin klein, Burberry, Berlutti,...) Zara went the other way (courtesy of Baron Baron). I did not like the logo as I thought it was a little claustrophobic but Kudos to Zara shops who changed ALL price tags on the items - including those on the previous collection's sale items in barely two days since the logo was unveiled!