Elections 2022: Sawa Li Lubnan knows what it stands for - or against.

Remember Sawa Li Lubnan? Here here they are again - except now they know what they stand for, or rather against. Well, as we step closer to the election, Sawa decided to pick the issues du jour, such as "they stole whatever you earned" or "they forced your children to immigrate" - with frankly very plain visuals - but the most interesting part is the hashtag: #vote_against_them so at this point Saw Li Lubnan is going all out against the rest. Interestingly, Sawa is bankrolled by Bahaa Hariri son of slaim prime minister Rafic Hariri who was part of the gang that orchestrated the current crash. But again, the Lebanese are too fickle to notice.

Project Watan goes out with an unremarkable campaign

This will be the winter of my discontent.... First Nahwal Watan, then Sawa Li Louban and now Project Watan (Mashrou3 Watal El Ensan) with the tagline "freedom - development - prosperity" (watch the ad here). OK so what else is new? Not much. Same thematic (corruption, poverty, lack of electricity, etc....) which everyone which anyone is riffing about. And the visuals? Honestly at this stage I am starting to think there is one agency (perhaps not even a local one, wink, wink!) which is producing all these prepackaged, monochrome, and repetitive messages. Honestly, at some point all these campaigns could be attributed to any of the advertisers in question (all you have to do is switch the logos!). When it comes to programs? Please, "change" and all other accoutrements that go with it. Frankly, why bother do anything if you are going to be so unremarkable?

Elections 2022, Sawa Li Lubnan - lackluster campaign

So the election advertising has started, first it was Nahwal Watan, now Sawa Li Lubnan. I do hope the policies these two are proposing are better than the election campaigns they are suggesting, because the latter are lackluster, dull and very unimaginative (thankfully in Lebanon, political advertising does not matter as I said earlier - see here). Still, such lowest common denominator ads should be - well - banned or unauthorized. Considering that Nahwal Watan still has remnants of its campaign still running, and now Sawa Li Lubnan - running concurrently is a tad too much. Of course, both are considered new political factions, whereas the major political parties still have not put their toe and are quietly gaining field momentum. The elections are supposed to happen in March 2022, but in Lebanon, rarely is anyone "undecided".