Panzani, the pasta brand, went hand in hand with Puck. So far so good. Their ad boasts "perfect pasta partners". Under the logo of Puck the English signature is "you made it special". Again, no fault so far even if it has been used before one way or the other. The Arabic? "You are not special" (mannak ghayr). Sure sure they meant "minnak ghayr" (special from you), but without the Arabic language annotations, this is how it reads. So who is special now? Apparently, not the cook!
At 100 years, La Piara comes late to the party. I am not saying they did, I am not saying they didn't, but the trick has already been played (and very well!) by Puck in 2011. Which makes La Piara a bit too late. In case you need any explanation - "arous" means both "tartine/sandwich" and "bride" which both brands used in their ads. Again, Puck wins easily.
You know how it is, a generation goes back to its first tastes. Puck has entered the Lebanese market for a long time now but what's with the economic crisis hitting - basically all or most households - consumers are refraining from "indulging". But if Puck is still not a leading brand it's not for the lack of trying.
Here they are with a new back to school ad which involves popular actress Liliane Nemri feeding the neighborhood children. The ad as does work - the casting is done right (not easy when children are involved) and you can see it here. Here's the thing too, this year Puck is giving 21 school scholarships to students in Lebanon worth 300 USD each (a healty amount by today's standards!) - see the terms here.
I am usually very cool about hashtags but #PucktoSchool makes a lot of sense!
Now how much will this help Puck gain in the Lebanese market is a different story.