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| Photo credit: Geoana Hobeiche |
I have written about this prior (here) - at the time it was through the lens of Vileda and Fairy. Plein Soleil played the same card as well (here). A sad sorry tale. Pity that a decade later, everything remains the same. Because yes, why would it change when women internalize the stereotype? Fairy, Vileda, Plein Soleil (and many other brands) walked so that Puck can run. But underneath it is the same, worrying, latent, mostly unrecognizable stereotype and sexism. A woman's place is in the kitchen. Hey, she can have all the career triumphs she wants as long as she is in the kitchen - cooking and knowing her place in the hierarchy. Truly, a very let down ad - especially that Puck falls under Arla, a Danish giant stemming from a country where gender equality is more advanced that most countries of the world.