Panzani, the pasta brand, went hand in hand with Puck. So far so good. Their ad boasts "perfect pasta partners". Under the logo of Puck the English signature is "you made it special". Again, no fault so far even if it has been used before one way or the other. The Arabic? "You are not special" (mannak ghayr). Sure sure they meant "minnak ghayr" (special from you), but without the Arabic language annotations, this is how it reads. So who is special now? Apparently, not the cook!