So apparently Pizza Hut needs to clarify a point - they do not do frozen pizzas. To prove the point, they launched a new product... Frozen pizza. The ad, which apart from the fact that we ended up with food bloggers and their ever-ebullient mood, is actually truly very well done. You pick up a product from the frozen food section, go home, yet never get to defrost it. Why? Because the box is empty! Remember, they do not do frozen pizzas! Instead in the box, you get a coupon for a real daily-made dough pizza from the app of Pizza Hut. Neat!!! I repeat, here's an ad that works, and that proves its point by going through the negative. Watch the ad here.