Thursday, November 7, 2024

Bank Audi does a masterstroke revisiting an old gem

Do you remember the wonderful sun ad by Banque Audi (here). The idea was to get some schoolkids to draw the sun... Until one of them tears a paper with scissors, hang the "frame" on the glass window and the real sun comes in.  Well, the same boy from the ad is back. Back with a tender vengeance (here). Look you need to understand the first ad to understand the second. Because the boy does the same and instead of the original message "your capacity is bigger than you think", we get "no matter how cloudy it gets, the sun will rise again". And even if like every Lebanese banks are not currently my favorite institutions the ad is really, really timely and really, really well done.