Friday, November 1, 2024

e& (etisalat) - go for more platitudes galore

Jason Straham? Check. Lewis Hamilton? Check. Shah Ruh Khan? Check. The big (male) guns. In a very well-shot at, which, honestly delivers nothing more than platitudes. You can play games on your phone? Scan a code bar? Pay by touch? Sure, immerse this in a "futuristic sauce" and everything seems - Blade Runner-ish. Oh and add a flying taxi and an uber stylish Mercedes in the background along with some "AI" flashing. Do I want Straham's walk in closet? Yes please. But seriously though, the ad, even if well-done plays the done-and-dusted card so much it is almost - insulting. Oh, and Pepsi called and they want their "Ask for More" slogan back. See the ad here.