At 100 years, La Piara comes late to the party. I am not saying they did, I am not saying they didn't, but the trick has already been played (and very well!) by Puck in 2011. Which makes La Piara a bit too late. In case you need any explanation - "arous" means both "tartine/sandwich" and "bride" which both brands used in their ads. Again, Puck wins easily.