Porsche Design goes back to school

It has been a a very silent back to school period in terms of advertising. The CSR from Kipling (here), the ho-hum from Maliks (here), and that's pretty much about it. So far, and correct me if I am mistaken no campaigns for (relatively cheap) backpacks, or other assorted related items (I think of Picon - here - or Al Taghziah - here or Bic - here). Perhaps it is a question of budget, or a question of lack of effort to market, but this certainly this is not a case of OOH being expensive - here. Still, again, I stand corrected if there is some major campaign I missed related to the back to school.

Actually I was discussing this with someone and boom! In the evening he sends me the ad above. I had actually received the SMS but was not aware there was a visual associated as well So voila... Let's be realistic, when your car is a Posrsche Taycan what sort of a backpack will your bring your kid? And honestly, when you drive such a car, do you really need the 10% offered? I digress because hey, statistics indicate that even the uber wealthy like a discount (seriously, studies have shown that!).

Just to be clear, I own several Porsche Design items, so I am not throwing stones or anything here. But it seems fitting that the ad is presented the way it is.

The reliable Bic pen goes to school

Bic - the brand that gave its name to a full category (like Kleenex or Google or Frigidaire) is actually advertising for back to school. They went very.... matter of fact. If you can "rely" on Bic, then you can actually use it as a support or crutch - ergo the stylish student in her back to school attire leaning on the pen. Well, apparently this is an international positioning for the brand - which also sells lighters, disposible rasors, and perfumes as well. 

Here's a personal story I heard, when Baron Bic (who gave his name to the company) was on cruise on a three-masted schooner, the owner of the schooner in question showed him the prototype of the perfume he was working on (the man in question was a "nose" - i.e. someone who did perfumes for brands) but the originally of the perfume was that it was a roll-on.... Which was the exact idea of a Bic pen! When the baron saw the prototype his reaction was "M*erde!" (Sh*t) because obviously someone in his company should have thought of that.