Thursday, July 18, 2024

Kipling buy one, give one - CSR at its most logical

Don't believe Instagram, Lebanon is still in the doldrums. Situation is incredibly dire still and the real statistics on the ground are as alarming as ever. Enter Kipling - in this very very challenging ambiance to parents who will be faced with exorbitant back to school fees (yes, even in governmental schools) Kipling is launching its "buy one donate one". Sure there is a bit of incentive for the donating party as well (15% off and a change to win a Kipling bag) but it has been proven that all altruistic acts have a kernel of selfish element in them. Still, the campaign - co-signed by Holdal (the company that has the Kipling franchise in Lebanon) and Teach For Lebanon - is truly worthy of interest. On the ground, I do hope that many needy students will benefit from this. It is a timely initiative and, as I said, with logical and palpable implications. Do check the link here.