Fiat showroom plays geography

Maliks said it without much evidence (here) but with Fiat the facts are solid. With Fiat (and sadly the non-photographed Jeep) we know exactly where the showroom is. You turn right and 50 meters on, and then bang. Funnily for a whole generation of Lebanese the Fiat showroom gave its name to a well-known overpass located in Beirut, Lebanon, near Corniche El-Nahr and Pierre Gemayel Avenue, right next to Souk el Ahad. Back then Fiat was under the Saad and Trad dealership. Well, now that the brand has migrated to Gargour Group, the address has changed. The bridge naming did not however even if Saad and Trad have now focused on Jaguar, Bentley and Lamborghini. Yes, that Jaguar.

Jeep - enjoy the view.

Jeep is - delightfully - up to its tricks. Well, considering the car gave its name to all 4x4 cars (in Lebanon it is not unheard of for someone to say "I have (insert car name) Jeep", this brands means business. Serious business. Rock=climbing seems to be one of its hobbies, and as if to prove it, look where the car is. Or rather above what the car is. Yes, yes, this happens in the Faqra roundabout, the uppity place rich people go, people with enough spare change to buy them one of those Jeep cars. But no matter, we can all enjoy the view, while Jeeps enjoys some other more elevated view. Joefish is certainly on a winning streak as of late.

Of Fiat 500 and handbags

I am still trying to understand it.

Are they emphasizing that the car is small? Because actually they should not. When a car is this small, you identify it as a strength rather than a weakness. Again, am trying to process why compare a car to a handbag. If they are trying to say it is a perfect accessory, well, then might as well say is so (you know "forget the handbag, the perfect accessory is a Fiat500"). That's the only way to salvage this ad. Also very interesting no more Fiat at what was for a very long time was their exclusive agent Saad & Trad - now it is Gargour Automotive otherwise known as the Jeep and Alfa Romeo dealers - also note Alfa used to be distributed by Bassoul & Hneine. Interesting, if you go to Gargour Automotive company, you will be met with the logo of T. Gargour & Fils (TGF) the dealers of Mercedes and Smart (here).

The Fiat ad can be found here.