Showing posts with label T Gargour & Fils. Show all posts
Showing posts with label T Gargour & Fils. Show all posts

Thursday, October 12, 2023

Of Fiat 500 and handbags

I am still trying to understand it.

Are they emphasizing that the car is small? Because actually they should not. When a car is this small, you identify it as a strength rather than a weakness. Again, am trying to process why compare a car to a handbag. If they are trying to say it is a perfect accessory, well, then might as well say is so (you know "forget the handbag, the perfect accessory is a Fiat500"). That's the only way to salvage this ad. Also very interesting no more Fiat at what was for a very long time was their exclusive agent Saad & Trad - now it is Gargour Automotive otherwise known as the Jeep and Alfa Romeo dealers - also note Alfa used to be distributed by Bassoul & Hneine. Interesting, if you go to Gargour Automotive company, you will be met with the logo of T. Gargour & Fils (TGF) the dealers of Mercedes and Smart (here).

The Fiat ad can be found here.

Sunday, October 31, 2021

Orienteuropa or the pullman line that joined Munich to Beirut

So how about that for an info! Apparently T. Gargour & Fils - synonymous to Mercedes-Benz and currently rebaptized TGF - actually had a Pullman line linking Munich to Beirut. The trip promises to go through 7  lands (Germany (Munich), Slovenia (Ljubljana, Bled), Austria (Vienna), Yugoslavia (Belgrade, Skopje)*, Greece (Kavalla), Turkey (Istanbul, Ankara, Adana), and Lebanon (Beirut)) in eleven days.

*Please note that the ad is undated but that currently Belgrade is in Serbia and Skopje is in Macedonia.

Interestingly some sources say that the line never happened, which apparently is not the case as the line was in effect functioning (interestingly, the German Kaiser Wilhem II actually dreamed of joining Germany with the orient, which makes this line a manifestation of his wishes). 

It is to note that the bus in the advertising is the O321H model, which was issued in 1955. This in itself gives the ad a certain baseline date, in addition other sources state the lines were functioning since 1955. Which makes the ad dated to that year by deduction.