Well first there was Romeo & Juliet, now it is Afla Romeo & Giulia its iconic model. So why not? A bit too stretched but once you think about it, it does make sense. For the purposes of the ad Alfa could have been dropped because hey even with a "half logo" the brand is too well-known to be confused because it would make it easier to make the link with Romeo & Juliet. No Montagues vs Capulets here, just plain love for Valentine's day.
I am still trying to understand it.
Are they emphasizing that the car is small? Because actually they should not. When a car is this small, you identify it as a strength rather than a weakness. Again, am trying to process why compare a car to a handbag. If they are trying to say it is a perfect accessory, well, then might as well say is so (you know "forget the handbag, the perfect accessory is a Fiat500"). That's the only way to salvage this ad. Also very interesting no more Fiat at what was for a very long time was their exclusive agent Saad & Trad - now it is Gargour Automotive otherwise known as the Jeep and Alfa Romeo dealers - also note Alfa used to be distributed by Bassoul & Hneine. Interesting, if you go to Gargour Automotive company, you will be met with the logo of T. Gargour & Fils (TGF) the dealers of Mercedes and Smart (here).
The Fiat ad can be found here.