Jeep - enjoy the view.

Jeep is - delightfully - up to its tricks. Well, considering the car gave its name to all 4x4 cars (in Lebanon it is not unheard of for someone to say "I have (insert car name) Jeep", this brands means business. Serious business. Rock=climbing seems to be one of its hobbies, and as if to prove it, look where the car is. Or rather above what the car is. Yes, yes, this happens in the Faqra roundabout, the uppity place rich people go, people with enough spare change to buy them one of those Jeep cars. But no matter, we can all enjoy the view, while Jeeps enjoys some other more elevated view. Joefish is certainly on a winning streak as of late.

And for Mother's Day, Joefish introduces Momfish

To hell with ad agencies, mothers could do it - and do it better. Come to think about it Joefish has a point, mother could predict things being two steps ahead, protect children at all costs, always keeping relationships alive, able to give brutal ideas and feedbacks, are able to manage accounts tightly, for them deadlines are strict and abided by, and carefully curate info that must go out. and they get no retainers, no breaks, and are irreplaceable, because indeed, they are mother. Well, that's one multitasking agency staff all boiled into one!

Joefish vs The Lab #compareandconstrast

So this is suspicious. Joefish published a Eid greeting stemming from the topic du jour - no not the war but rather AI. A nice one about prompts and moons (obviously because it is Eid). 4 hours later The Lab published a Eid greeting stemming from the topic du jour - no not the war but rather AI. A nice one about prompts and moons (obviously because it is Eid). Wait - something is deeply fishy or joefishy here. Either The Lab has no idea or honestly, they did have an idea - or rather someone else's idea. I am not saying they did, I am not saying they didn't - compare and contrast yourself.

Vivad celebrates Valentine's

XOXOOH where love goes out-of-home. Geddit? OOH is out of home, and XOXO is well, much kissing. Oh bummer, I needed to explain a nice wink. So here we are. Vivad does it own Valentine, in a nicely designed advertising. Sometimes you know, not everything needs to be "award-worthy", on the contrary there are times where the cuter, nicer, subtler, goes a longer way. And this ad is truly one of those times. Maybe it could be blink and you'll miss it, but am one of the fans of this.

OMT, be lazy says Joefish

OMT is back at it with Joefish! There is an OOH campaign for as far as the eye can see, but also an ultra cute video (which I really loved in terms of atmosphere - here). Now the OOH is part of the TVC in terms of stills and yes it kind of portrays the ad but I still like the TVC better as it expresses better the moodiness and... laziness effect. I mean why do today what you can put till tomorrow? And who wants to - God forbid go to a bank, or even an OMT branch - when you can do it straight from your phone, while enjoying the "dolce far niente" (sweetness of doing nothing). I am not here to argue.