As I always say, advertising is becoming too smart for me. File this under: I seriously have no clue what this means. OK so Annahar newspaper has a selling line which am assuming is perhaps new as not seen it before. Annahar in Arabic means "the day". The line? Clear sight in the peak of the day. Now, correct me if I am mistaken - how would this position the newspaper or give it an edge over, you know, natural light? As far as I can "see" (sorry for the pun) there is none. What does the paper bring me then? No idea. How does this place the paper over and above any other media is mysterious to me. I have spoken prior about the use of the brand inside selling lines (here) with exceptional examples from Kiri cheese, or Fairy washing liquid. Well, suffice to say, this is not one of them.