Picasso d'Or 30th edition - brings little to no surprises

So the 30th edition of Picasso d'Or is among us, the results bring little to no surprises. On the bland side a lot of forgettable, annoying, boring campaigns made it to many top prizes. Smash by Force Majeure is a nice exception (here), Onetouch by Pimo ended up with a bronze (here) which is a pity but perhaps "digital category" stopped it climbing higher. The major out-of-leftfield winner comes from the splendid Toyota campaign by Memac Ogilvy Lebanon. Seriously how this did not grab a Grand Prix (which went to one of the most gets-on-your-nerves campaigns of 2025 if you ask me) is beyond me (but again, could be that it is a non-Lebanese campaign, which could or could not be understandable). So as I said, apart from some solid and worthy contenders Picasso d'Or stayed true to its irrelevant self.

Sandwich W Noss - great artists steal

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Ah Sandwich W Noss has a nice ad! "We stole the idea of the shaker and make it tastier" - cheeky one indeed. But it works superbly. Mostly because obviously, the wink they included. Now, I do hope that they will make it of a decent size because their sandwiches were a bit minuscule yet priced the way other places would be more generous in terms of content. But this aside as Picasso said "Good artists borrow, great artists steal" - so, apart from the Louvre, this one was a good theft.