Because am partial to excellent campaigns. I am super thrilled to announced that Pimo is continuing it "so that diabetes won't play with you" for the Onetouch glucose-testing machine! And now they are back appropriate festive visuals - and the diabetic in me is melting! But hey, if it ain't broke don't fix it. Another super campaign. Above is a mix of the new and old (dating back to circa 2020) visuals to celebrate the continuity.