So recently I saw an AI ad coming from the region. I am trying to be generic in the description in order not to offend (too much). OK, so the technology is nascent so they are forgiven the few illogical glitches in the ad. But my problem was - the ad lacked a clear creative rationale, a logical construction (mind you a lot of Scandinavian ads lack construction but they are drop-dead funny that way!), a well-defined target audience, the soundtrack sucked, and honestly nothing can bring back the time I have invested watching this monstruous advertising. But hey, it was done on AI yada yada... People, if you have nothing to say, you don't have to say it via AI because honestly it is embarrassing and unfortunately, in advertising like any other creative field, you are as good as your last ad no matter how much you trumpet your achievement as this and that everywhere on the net, that ad sucked like many others. So please, just don't touch AI, that was a blemish on your resume.
It has been brought to my attention that the post seems like anti-AI because "AI is what to advertising what photoshop was at its beginning". Please note, what I am saying is, if you have nothing to say, then you have nothing to say no matter the technology used. These last 2 days I have seen anyone and everyone doing a "Studio Ghibli"esque photo of themselves. Yeah but show me the person who can do a Spirited Away and then we'll talk.
Oh and the image above? That's from the Matrix (you know the trilogy of films).... The above were sushi recipes from a cookbook that British graphic artist Simon Whiteley's wife owned (she was Japanese). Because sometimes, you need smartness and wit rather than AI to create something iconic and enduring.