LOGI: Leave it to Tahaab Rais to compress 47 years in 47 seconds

How do you compress 47 year of Lebanese anguish in 47 seconds?

Let LOGI via Tahaab Rais tell you. Watch the full film here.

Tahaab is one of those master one-shot storytellers who rely on the power of sound to convey the full fledge of the drama - rewatch his superb Stuck to see what I mean (here). In a private conversation Tahaab tells me this film was done "Made this with a lot of love and heart. Hope you feel that." - because his own late Mother loved Lebanon, and told him fascinating stories about this land and country.

So here we are - another incredible ad by Tahaab for a little bit of a surprise client.

Logi does a convincing comeback tour

Remember Logi? The Lebanese Oil and Gas Initiative? Well, they got themselves some heavyweights for their new ad. By order of appearance: Alia Moubayed (emerging market specialist), Dan Azzi (Global financial markets expert), Albert Kostantinian (Journalist and economic consultant), Pierre Saade (Senior Mena Regional Coordinator of Publish What You Say) - please note I copied their titles exactly as they were written in the ad, capital letters and all - and each of these protagonists came and sustained the case on why oil and gas is indeed the future of Lebanon... Provided of course (and these pillars and values were written on the palm of their hands) - participation (also could be involvement), transparency, citizenship, democracy, and trust were all insured (the last word was written on the palm of the hand of Diana Kaissy who is the executive director of Logi). Interestingly, without being falsely over-creative, the ad makes its point clearly and gets its message across. Of course, we all wonder in Lebanon at how much such initiatives actually procure real change on the ground. But Logi is apparently not here to play. Please see the ad here.