Friday, July 1, 2022

LOGI: Leave it to Tahaab Rais to compress 47 years in 47 seconds

How do you compress 47 year of Lebanese anguish in 47 seconds?

Let LOGI via Tahaab Rais tell you. Watch the full film here.

Tahaab is one of those master one-shot storytellers who rely on the power of sound to convey the full fledge of the drama - rewatch his superb Stuck to see what I mean (here). In a private conversation Tahaab tells me this film was done "Made this with a lot of love and heart. Hope you feel that." - because his own late Mother loved Lebanon, and told him fascinating stories about this land and country.

So here we are - another incredible ad by Tahaab for a little bit of a surprise client.