So the 30th edition of Picasso d'Or is among us, the results bring little to no surprises. On the bland side a lot of forgettable, annoying, boring campaigns made it to many top prizes. Smash by Force Majeure is a nice exception (here), Onetouch by Pimo ended up with a bronze (here) which is a pity but perhaps "digital category" stopped it climbing higher. The major out-of-leftfield winner comes from the splendid Toyota campaign by Memac Ogilvy Lebanon. Seriously how this did not grab a Grand Prix (which went to one of the most gets-on-your-nerves campaigns of 2025 if you ask me) is beyond me (but again, could be that it is a non-Lebanese campaign, which could or could not be understandable). So as I said, apart from some solid and worthy contenders Picasso d'Or stayed true to its irrelevant self.