Tarek Chemaly
Saturday, February 14, 2026

Maggi and Ramadan go hand in hand

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Maggi and Ramadan, a real hand in hand companions. "Ramadan definately with Maggi" or alternatively "Ramadan for sure with Ma...
Friday, February 13, 2026

Vivad celebrates Valentine's

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XOXOOH where love goes out-of-home. Geddit? OOH is out of home, and XOXO is well, much kissing. Oh bummer, I needed to explain a nice wink. ...

Alfa Romeo & Giulia do their Valentine's

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Well first there was Romeo & Juliet, now it is Afla Romeo & Giulia its iconic model. So why not? A bit too stretched but once you th...

Smart, #1 #3 #5 "in every size".

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Smart. Well, yes, that Smart, and no, not that one. I know I am throwing a riddle but hear me out. Smart now comes "in every size"...
Thursday, February 12, 2026

Promarché app, sports, but not as you know it.

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Promarché got a new app... One that makes you do sport. Well, the kind of sports you can practice from your couch. Because, why bother go to...
Wednesday, February 11, 2026

Valentine's Day in Lebanon - party like 2019

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So Valentine's Day comping up and the best clubs and venues are competing at attracting the hottest and brightest stars to celebrate - o...
Tuesday, February 10, 2026

Sleep Comfort, Chery, a morphed logo and... A wedding list?

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In my daily AMA (Ask Me Anything), the above ad came en masse. "Why the rings?" "What does the car have to do with anything?...

Chateau Musar makes me want to be single this year

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Just to be clear from the get-go. I am single. But that Chateau Musar atrocity for Valentine's was really a further proof I should be. ...
Monday, February 9, 2026

Roadster goes for more protein (or perhaps less)

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Roadster, the brand that reinvented itself and its branches to be less Americana and more mature, is now back with an add that screams ...
Saturday, February 7, 2026

Pepsi vs Coca-Cola for the Super Bowl. Yes, really, again.

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Pepsi is launching a new ad to compare itself, once more, to Coca-Cola while using the Coca-Cola white bear. No, really. Apparently, it is a...
Friday, February 6, 2026

Ras Al Houssan - Ramadan time

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Well, the 90s called and they want their ad back. Ras al Houssan is back into the saddle (no pun) to offer us a pre-Ramadan ad (notice the l...

Budweiser, the Super Bowl, and Pegasus

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Budweiser, which tanked in sales to the tune of 9.2% (well considering its sister brand Bud Light went down 24.6% that's no biggie after...
Thursday, February 5, 2026

Waba, Arabic elements to the power n.

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I admit I was not even aware the brand existed. Waba - a high end plates and cups - think Villeroy et Boch but make it Arabic designed and s...
Tuesday, February 3, 2026

Zod Security vs Maybelline (compare and contrast)

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Let me be clear the "prisoner trick" in advertising is nothing new. And giants like Maybelline take months to do their ads and ada...

IPT diesel does a Fairouz trick

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Well, IPT diesel does its own Fairouz. The lyrics, "in days of cold, in days of rain" taken from Fairouz's " habyatak bil...
Saturday, January 31, 2026

Rodsons: Clear, simple and single-minded

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"Rightly-done work needs the right tools". There, Rodsons went back to the least common denominator and won accordingly. No fuss, ...

Saudia - milk with dates

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So apparently there is a new product in town. OK, here I am admitting to my ignorance - I had no idea Saudia milk was available in Lebanon (...
Friday, January 30, 2026

Hajj Nasr, the kafta, and Sandwich w Noss

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Remember the Sandwich w Noss campaign? ( here ) The campaign went on to compare itself (mostly in a funny derogatory way to other places) an...
Wednesday, January 28, 2026

Tele Liban has ads on the streets (please read this without fainting)

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Tele Liban has ads on the streets. Tele Liban has ads on the streets (repeating for emphasis). Honestly I am so pleasantly surprised - befor...
Sunday, January 25, 2026

Omo is faster than... Take your pick

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Well, take your pick people. Omo is faster than your coffee break/power nap/morning scroll/gossip session... Because it offers 15 minutes wa...
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