Tarek Chemaly
Tuesday, August 11, 2026

Rexona is playing its cards right

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Rexona, well, let's admit it - something is cooking there and cooking correctly. Yes, you can look at the details of the operation orche...

Klio - now with a differentiating proposition

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  Klio - yes, the powder milk. Sure, it has always been in the market, since the early 1993 to be exact. Whereas Dano, Tatra and Nido made t...
Monday, August 10, 2026

Whaibeh - the football ad I am too late to talk about

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I spoke about Whaibeh prior ( here ), and now there is more. "It's settled" marginally better than the prior ad, and right ban...
Friday, August 7, 2026

Pockets of liberalism: the exceptions that proved the rule.

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Still from the Chāy-e Narges 70s Iranian ad Yesterday I was made aware of the 70s ad in Iran for Chāy-e Narges ( here ), in it, a model spor...
Wednesday, August 5, 2026

Patrick Chemali and Lebnan sahar el layali

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I shall start with a full disclosure: Patrick Chemali and myself are not related, we are close friends though, and this post, like all other...
Tuesday, August 4, 2026

Master curvy, 2 in 1 but make it advertising

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Now that's interesting. The above is not one ad. It is two. And the reason I know is that when I was saving it, only half showed up. So ...
Monday, August 3, 2026

Maliks back to school - sort of?

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Maliks, where does one start? The silly riddles which lasted too long for anyone's patience? ( here ) or the times it got it right? ( he...
Sunday, August 2, 2026

Najjar Raqwa2 - improvement but still without a soul

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Remember the fiasco that Raqwa2 was? ( here ) To say there has been an improvement is not saying much when the bar was so low. Still, one ha...

Pampa reissues tamarind flavor

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Well Pampa has reissued its tamarind flavor. I did some digging, turns out the original launch dates back to... 2005 ( here ). Not to confus...
Saturday, August 1, 2026

The army celebrates its own day

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 A hand offering roses to some soldiers, small children waving flags to the armed forces, and... Tactical forces in the battlefield? Obvious...

Khayrat Chtaura - a gate to a new religion

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Photo credit: Mahmoud Ghazayel Well, a small "kasra" would have done the job. Kasra? Yes, that is the small accent under a letter ...

Ksara - Army Day

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Leave it to Mink to come up with a good Army Day ad. OK the copy is very good but very expected. A part of the national hymn - "our pla...
Friday, July 31, 2026

Jeep - enjoy the view.

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Jeep is - delightfully - up to its tricks. Well, considering the car gave its name to all 4x4 cars (in Lebanon it is not unheard of for some...
Thursday, July 30, 2026

Dear Puck, welcome to the stereotypical sexist club

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Photo credit: Geoana Hobeiche I have written about this prior ( here ) - at the time it was through the lens of Vileda and Fairy. Plein Sole...

So now it is mandatory to label AI

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Artwork by Tarek Chemaly Oh don't you just love the EU? ( here ) - the gist of it is that starting August 2, anything AI generated is to...
Monday, July 27, 2026

Kaffè - promotion with a disputable name and line

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SLMC is promoting its Kaffè iced coffee. Who? Well, the Pepsi logo next to SLMC is both a giveaway and a stamp of credibility - even if sinc...
Saturday, July 25, 2026

Rima Rahbani is right, Ziad does not need any further tributes

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Artwork by Tarek Chemaly part of the collective memory as national identity series When Ziad Rahbani passed away, and later Hali, both being...
Friday, July 24, 2026

Clear - riding the football wave

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Well, apparently this has been cooking for a while. With influencers (please, no!) being sent to the attend football matches and all. Still,...
Wednesday, July 22, 2026

Lebanon and the fallacy of good news

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Artwork by Tarek Chemaly Forget the extremely intelligent, even-handed, objective and as usual incredibly smart analysis by Mohammad Ibrahim...
Monday, July 20, 2026

In Lebanon, football is a religion that transcends religion

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These words I wrote date back to October 22, 2022 ( here ): "Sometime in 1993, at AUB, I pretended to be interested in football. It was...
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