OMT is back at it with Joefish! There is an OOH campaign for as far as the eye can see, but also an ultra cute video (which I really loved i...

I have previously spoken about the Keo beer ( here ) so it is refreshing (har har) that they are back with a new campaign. OK, they are axin...

After trying hard ( here ), and then trying too hard ( here ), Maliks goes back to what made Maliks. Meaning? All the things we used go to h...

I have problems believing Master has issues shifting its large size crisp bags. Sure like with everything there has been a case of shrinkfla...

Can't a man plan his posts calmly? Apparently not. Taanayel les Fermes was supposed to go in 2 days. But nope! No more Taanayel les Ferm...

Sometimes easy does it. Well, what do mosquitoes prevent you from? A good night's sleep. What do you do? Put a mosquito net (well, not a...

Considering the track record of Almaza for winning Pikasso d'Or, with or without reason, with or without logic, with or without creativi...

Well, there's nothing wrong with a bit of fun in the face of drama. Lebanese are kind of experts at this mind you. So introducing the ne...

Remember Boulos? ( Here ). Well, Boulos was trying to expand from "oil" to "mouneh" - and in their case the step was a s...

  All right, so it seems McDonald's is re-introducing its McArabia sandwich (on a flying carpet no less!) and the ad is very clear - it ...

I think this is alarming. OK, last time Pepsi did a car draw was in the mid 90s for a convertible XJS Jaguar (the rumor goes that it was won...

The interview below appeared on the current issue of ArabAd.... So what's a book release without a cheeky interview. We are indebted to ...

  “Brands on the therapy couch” (which you can find on this link for inquiry and purchase inside and outside Lebanon) is literally a book l...

First full disclosure, yes I am the editor in chief of Communicate, and yes, I am bragging. But there is reason. Communicate just got its ne...

So the municipal and mayoral elections in Lebanon are under way, this Sunday is the turn of Mount Lebanon and yes, all kinds of political pa...

So McDonald's is really, REALLY, trying to really assert its Lebanese identity - obviously following the boycott after the Gaza debacle....

See them here . By now, I am sure you have seen them everywhere. If not, you must be hiding under a rock. Meet Ali Alaadeen and his (paterna...

Jacquemus has landed in Egypt for what was called "La Croisiere". The plus points? Mohamed Sherif is behind the lens. And model M...

I always told my students, once you have a visual pun you never explain it in words. But hey, Silkor never attended any of my courses. Becau...

Wait, did a freight company almost made me cry? Here . The company is supposed to be just carrying containers for heaven's sake! And her...