Tarek Chemaly
Wednesday, December 17, 2025

Fairy and Pril duel it out - perhaps related to the festive season

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Well, theoretically this is an odd time to launch a new liquid cleaner. I mean before the holidays. Then again, family feasts and gatherings...

Epica Awards results are out! (Eli, behave!)

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Two double Grand Prix – in Film and Responsibility – reflect a year of high-quality entries. South Korea wins its first Epica Grand Prix. GR...
Tuesday, December 16, 2025

Pepsi extra fizz and its mediocre zajal

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The idea is nice. On paper. But that translated was a mix of Anthony Hamawi, Fouad Yammine and Twinstagram (the twins Petra and Perla) going...
Monday, December 15, 2025

Saint Gabriel, a wine of/for life and a brilliant ad

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Now that is an upscale ad. St Gabriel, goes with a line that is cut above (even if the imagery is a bit standard issue for the wine industry...
Sunday, December 14, 2025

This Christmas, too many watches too little time

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Watches? No seriously, watches. Why am I surprised? Because the primary functions of a cell phone according to research is - first tell the ...
Saturday, December 13, 2025

Krikita extends its previous ad for the festivities

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Well, if you already have an ad, you reheat it for the festivities. Kritika "you can't stop" ( which I previously said it remi...

USEK goes Hamra sidewalk and its coexistence

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USEK has an exhibition entitled "Hamra the sidewalk of coexistence" co-curated by Miha Vipotnik and Melissa Gazale (full disclosur...
Friday, December 12, 2025

Aishti - A Christmas ad from a brand that never learns its lesson

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So Aishti never learns its lesson. I can write pages up on pages. They did it before for Independence day in 2016 and now Christmas 2025. Ai...
Thursday, December 11, 2025

Audi - seems to have electric season with odd ad measurements

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Audi seems to have chills and they're multiplying and its losing control to the power it is supplying, it's electrifying (sorry this...
Wednesday, December 10, 2025

Master nuts rejuvenates with a well-shot film and a let-down copy

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So now that the Master nuts has been rebranded ( here ), Mink graces us with the film for the campaign. On the plus side, the cast is very w...

Domo gets sweet on the festivities

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Domo is - in a lot of places. Well, domo is offering the usual festive delights those who wish to do the Christmas treats but at home offeri...

Castania goes the easy route this Christmas

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Castania, well, yes, gatherings go require mixed nuts - and gatherings abound now that the festivities are near (also note Santa's hand?...
Tuesday, December 9, 2025

L'exquis, just add ornaments.

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In the plethora of ads which are going the simpler route this year, let us add L'exquis. The idea is just to grab attention, and what L...
Monday, December 8, 2025

Chateau Kefraya - let us long for a more legendary time

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Apologies for the horrible image but seems that Chateau Kefraya does not keep up in its social media with what it has on the street. So the ...
Sunday, December 7, 2025

Musar Jeune drowns in banal copy

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Another wine entry now that the festivities are nearing, this time courtesy of Musar Jeune. The visual, once looked in detail is actually lo...
Saturday, December 6, 2025

Chateau Ka, let the good times roll

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In a pretty unremarkable ad, Chateau Ka does a showing for the festivities highlighting "for our times together" - which is a litt...
Friday, December 5, 2025

M(a)l(i)ks finally gets it right

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Did Maliks finally stop its silly riddle and managed to actually impress us with a good ad that works? Heaven help us, it did. Because after...
Thursday, December 4, 2025

Exotica finds the magic again this Christmas

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Exotica has has a legendary run of ads, this year it seems to have recaptured its mojo ( here and here ) which brings us to - Christmas. Th...
Tuesday, December 2, 2025

Promarché - home is where you feel at home

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Ah! Joefish helps Promarché pull a good one. Well, sorry if the image above spoils the fun, but the original idea does the supermarket a goo...
Monday, December 1, 2025

Digi Bank - when life hands you lemons, you do a bank ad.

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OK let's admit it. In Lebanon, hating banks is par for the course. Everyone does it. To be clear, I only have one bank account having cl...
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