Tarek Chemaly
Saturday, July 12, 2025

Toters, goes fresh and (barely) bilingual

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So ignorant me did not know that there is something called Toters and also a Toters Fresh (you live you learn). Well, the Toters Fresh promi...

Aloe Vera juice, and that Julia Roberts cultural moment

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Interesting there is an Aloe Vera juice being advertised on the streets. In case you did not know (and this is me flexing my agriculture eng...
Friday, July 11, 2025

Here's some more anonymous politics

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Ah, and the saga continues. Please meet the newest unsigned campaign hitting Lebanon. And mind you this campaign is everywhere. On whose dim...
Thursday, July 10, 2025

Nuts is everywhere in Lebanon

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So the title was a double-entendre, but seriously nuts is everywhere. Exhibits 1, 2, and 3.  Namely "Castania made for the good times...
Monday, July 7, 2025

Navleb: Where's Toufic? With Waldo perhaps...

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So Navleb has an ad... It centers around the missing Toufic. Bit of a convoluted story, with a demonstration, old convertible car, cellphone...
Sunday, July 6, 2025

McDonald's has a new boss in town

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Well, who knew? Apparently there is a new boss in town, just ask McDonald's. McDonald's - and according to the ad for a "limite...
Saturday, July 5, 2025

Roadster declares that we deserve summer

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"We deserve summer" - we also deserve stability, peace of mind, calmness, and trauma healing. But let's not go into psychoanal...
Friday, July 4, 2025

Almaza: Welcome to the bottom of the (beer) barrel

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Is this ad tasteless? No, more than tasteless. Triggering? Actually, a lot more than that. Has a sick twisted sense of humor? I am not laugh...
Thursday, July 3, 2025

Bonjus x Phat2 - what is old is new again.

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All right, this dates back to 2018, yet Bonjus is pushing this as sponsored content now. I guess they went back to their archive and saw wha...
Wednesday, July 2, 2025

Crepaway, unappealing grab-and-go

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" Spontaneous detour? Nah. Just a strategic grab-and-go." Well, not seeing the strategy, but that might just be me. Well, in an ad...

Silkor has a winner on their hands

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Silkor does not always get it right ( here and here ) but when it does, well, it is off the charts. Look at this beauty. To be honest, I al...
Monday, June 30, 2025

Tawfeer flexes its cart muscles

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Well, you don't see that every day, a cart flexing its muscles. Well, the image is from their instagram although the campaign is all ove...
Sunday, June 29, 2025

President goes to Paris and does not take you along.

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All right, call me foolish, but the new President ad was... confusing to me. The main headline? "Enjoy Paris", well, silly me I ex...
Saturday, June 28, 2025

Tekram emphasizes speed

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I have spoken about Tekram and their lovely name prior ( here ), yes, this was a me-too product, but at least they know their strength (or p...
Thursday, June 26, 2025

Saint George is back, thankfully and finally

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Photo credit Lance Aramouny The Saint George is back. No mean feat, trust us on this one. After years upon years of being treated unfairly a...
Sunday, June 22, 2025

Jeep does Father's Day

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Before anyone else, there was Jeep. Not the new iteration shown in the ad above (a very good ad mind you), but the original, passepartout Wi...
Saturday, June 21, 2025

Hallab 1881, a horrendous father's day ad

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Remember the atrocious Hallab 1881 ad for independence day? ( here ). Well, guess who is back with more of the same? Or rather less of the s...
Friday, June 20, 2025

For companies, LUV is a three-letter word.

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  This editorial will appear on the Communicate issue 184, Q2 as I am the editor in chief of the magazine in question. _____________________...
Wednesday, June 18, 2025

Promarché - win with a car(t) for its 5th year

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Well, sometimes it is the easiest way out. But why not? I for one do not distinguish between high brow creative and creative because this is...
Tuesday, June 17, 2025

CIS and technical colleges

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CIS is all over the place now on the streets. First, there was, for a long time, a stigma about "technical colleges". Usually the ...
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