Every year, same charade. Major fast food joints start advertising their fish-based meals - this is an implicit way of offering people fasti...

At the beginning of my career in advertising a major coffee brand was the client of the agency I was working it. I presented my creative ide...

Lebanese army gets two birds in one stone. You have to hand it out to them. Is it opportunistic? Yes. Smart? Incredibly so. Well there you g...

"We didn't skimp on the content, we skimped on the price", "smart price, smarter choice". So goes Bonlait, in two ad...

"Greek youghourt in festive dates" - how clearer can one be? Well OK 13 Grams of protein if you want to know. Dairy Khoury plays t...

"Forget about tomorrow, stay in Today" - a zero sugar chocolate with everything in Arabic except the name of the brand. A brand mi...

Either my English is getting bad or this sentence makes no sense. OK "live ahead". Again, to be fair if anyone knows what this mea...

Who knew the market needed a new cola brand. If you didn't, here it is. Kinza Cola - available also in diet if you must know - is now a ...

That I am a fan of Mink is no secret. They landed on my best yearly ads several years - no mean feat I can assure you. Their classic Ksara a...

Maggi and Ramadan, a real hand in hand companions. "Ramadan definately with Maggi" or alternatively "Ramadan for sure with Ma...

XOXOOH where love goes out-of-home. Geddit? OOH is out of home, and XOXO is well, much kissing. Oh bummer, I needed to explain a nice wink. ...

Well first there was Romeo & Juliet, now it is Afla Romeo & Giulia its iconic model. So why not? A bit too stretched but once you th...

Smart. Well, yes, that Smart, and no, not that one. I know I am throwing a riddle but hear me out. Smart now comes "in every size"...

Promarché got a new app... One that makes you do sport. Well, the kind of sports you can practice from your couch. Because, why bother go to...

So Valentine's Day comping up and the best clubs and venues are competing at attracting the hottest and brightest stars to celebrate - o...

In my daily AMA (Ask Me Anything), the above ad came en masse. "Why the rings?" "What does the car have to do with anything?...

Just to be clear from the get-go. I am single. But that Chateau Musar atrocity for Valentine's was really a further proof I should be. ...

Roadster, the brand that reinvented itself and its branches to be less Americana and more mature, is now back with an add that screams ...

Pepsi is launching a new ad to compare itself, once more, to Coca-Cola while using the Coca-Cola white bear. No, really. Apparently, it is a...

Well, the 90s called and they want their ad back. Ras al Houssan is back into the saddle (no pun) to offer us a pre-Ramadan ad (notice the l...