Tarek Chemaly
Wednesday, April 22, 2026

Digi bank and Lebanon's national sport

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So let's admit it - banks are not exactly high when it comes to people's trust and respect after swindling their customers with a hu...
Tuesday, April 21, 2026

Mohammad Halabi, of boldness dipped in nuance

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  Mohammad Halabi and myself only met once. Further attempts to meet were hampered by health setbacks from my part, and then war issues for ...
Monday, April 20, 2026

Rim, forgets single-minded messages.

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Photo credit Mohamad Haidar  - I had mine but Mohamad had better colors There's so much going on here. A canned water, with lemons, givi...
Saturday, April 18, 2026

JP & Partners, isn't it late to save our money now?

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When the financial crisis broke in 2019, and when it really went turbo-mode starting 2020, there were a lot of ads for buying real estate ab...
Thursday, April 16, 2026

Cortas, smart without being arrivistic

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It seems I do not speak much about Cortas - last time was in 2019 ( here ). But Cortas has a new ad - a very smart one without sounding arri...
Tuesday, April 14, 2026

Quaker has a new ad which tries to please everyone

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So Quaker has a new ad. Well, to quote queen of shade Aretha Franklin, when asked about Taylor Swift, she said "she has beautiful gowns...
Monday, April 13, 2026

How can you commemorate a war when another war is happening

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Artwork by Tarek Chemaly - Fargo is the brand of the Ain el Roumaneh bus - the above is an exhibition I held for the 33rd commemoration of t...
Saturday, April 11, 2026

Some teasing in black and yellow (updated)

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Source Interesting. Teasing, again. I thought this would be relegated to the distant past but seems not. In black and yellow, the billboards...
Wednesday, April 8, 2026

Anamorphic billboards hit Lebanon

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Photo credit Jad Al Masri So it took a while but here we are. Anamorphic (that's 3D) billboards hit Lebanon, and whereas still not ...
Tuesday, April 7, 2026

If we Lebanese learned anything, it's that life goes on.

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Artwork by Tarek Chemaly based on the logo of the series Life Goes On We as Lebanese have had very tough lessons - please do not say the R w...
Thursday, April 2, 2026

Anemoia - Nostalgia for a Lebanon that never existed

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Artwork by Tarek Chemaly - part of the collective memory as a bridge to national identity series I am sorry to burst the bubble, especially ...
Wednesday, April 1, 2026

Blanchor - current news, April Fools, and Easter all in one go for Cocktail Lahoud!

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Any questions? Because this is how you roll current news, April Fools, and Easter all in one perfect ad. First the background - and this I h...
Friday, March 27, 2026

IKEA walked so that Maliks could run

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Maliks is at it again, but oddly with a lovely jab - one that compares its own merchandise to the luxury house's insanely expensive alte...
Wednesday, March 25, 2026

TOEFL does 80s with a bang

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TOEFL just got itself a new ad and an official song to boot, from what I heard this is a local production to go international as the song wi...
Saturday, March 21, 2026

And for Mother's Day, Joefish introduces Momfish

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To hell with ad agencies, mothers could do it - and do it better. Come to think about it Joefish has a point, mother could predict things be...

Parazar excels and Alfa deflates for the same Mother's Day creative concept

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Alfa has issued its Mother's Day ad - the concept is "el denye emm" - an Arabic idiom that "life is a mother" (it te...

Mink goes on a double whammy for Mother's Day

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Mink is back at what it does best. Distilling complex elements into easy and creative advertising. This time for Mother's Day it went wi...

Beirut Beer - a great one for Mother's Day

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Beirut Beer, yes, one that has nothing to do with Almaza, and they excel in it. "El batn besten" - a local phrase that means ...
Friday, March 20, 2026

Beytech Mother's Day, interesting concept but questionable execution.

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Beytech has a new Mother's Day campaign, "wrong gift, big risk". A Dyson surrounded by sharks, a snake on top of a washing mac...

Joefish vs The Lab #compareandconstrast

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So this is suspicious. Joefish published a Eid greeting stemming from the topic du jour - no not the war but rather AI. A nice one about pro...
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