Tarek Chemaly
Thursday, November 20, 2025

The pope is coming (act busy or "a la prochaine!")

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The Pope is coming to Lebanon (again, I mean different pope but same visit!). So naturally, there is a tone of ads on the streets to welcome...

Abaad - still believes in teaser/revealer...

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Wow, the 80s called and they want their teaser/revealer back. But here we are, another November/December and Abaad (as well as Kafa!) are bo...
Wednesday, November 19, 2025

Halim goes smart with the National Anthem for Independence Day!

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Take Maliks and his silly riddles ( here ), then take Halim (first here ) now the above. Halim, truth be told is on fire. Now that Independe...
Tuesday, November 18, 2025

Solet tapis, let's decorate

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Solet Tapis... "carpets are the decoration of the house" with a visual of a house made of carpets. Sorry for the image does not sh...
Monday, November 17, 2025

Elmir, and for those who don't know?

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All right, all right I am the ignorant one. "For those who know" - well, I don't know. There I said it, sue me. Apparently it ...
Sunday, November 16, 2025

Concord - just focus on the local

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Concord, I am not even sure if this is a campaign though it is periodically present on the highway. The idea is simple - Concord is a Lebane...
Saturday, November 15, 2025

McCafe goes shutterstock royalty free

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All right - here's the source . And it's royalty-free. On Shutterstock. I am not saying the ad is without merit, but well it is take...
Friday, November 14, 2025

Ksara - personalized label bottle (again)

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Well, it worked for Mother's Day ( here ), so why not a pre-Christmas redux? Ksara is on it again - create your own label for your bottl...

Storium - Christmas already

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What is there to say? Weather still mild, people still in t-shirts and despite some chilly nights in September and sporadic rain the saying ...
Thursday, November 13, 2025

LTV, all eyes on them.

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"All Eyez on me" titled his album the late Tupac Shakur, but LTV is far - very far - from this with their "all eyes on us...
Wednesday, November 12, 2025

Pasta Reggia, blink and you'll miss it.

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Look - I love this ad. Is it kitsch? Yes. It is blink-and-you'll-miss it? Also yes. It is funny as hell once you see it? Incredibly so. ...
Tuesday, November 11, 2025

Toters fresh, planes, trains and automobiles (and motorcyles)

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So here we are - Toters Fresh has a new promise: "we're coming on motorcycle to make you win a car" with - obviously the car s...
Monday, November 10, 2025

Wolfofbey - filed in triplicates

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Wolfofbey has new workshop - the training is for free and the whole thing is to "Start your online business". All of this is fine ...
Sunday, November 9, 2025

Cosmaline, or how to stand out

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Is this ad creative? No. Is this ad conceptually interesting? Also no. Is this ad exceptionally art directed? Triple no. What this ad does t...
Saturday, November 8, 2025

Cafe Super Brasil - go back to the basics

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Well, here's a very basic ad. So basic it actually makes you look. As I said prior so many times, comparative ads are banned in Lebanon,...
Thursday, November 6, 2025

Tannourine fights back with an orphan unipole

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I stand corrected but this unipole is an orphan one. OK, I guess I am the only Lebanese who has not spoken about Tannourine and their predic...

Sagesse - what on earth is this?

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To be clear I am a proud of alumnus of Sagesse/Hekme Achrafieh school. Also to be clear - what on earth is this? "You and your heart sa...
Tuesday, November 4, 2025

Sandwich W Noss - great artists steal

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Source Ah Sandwich W Noss has a nice ad! "We stole the idea of the shaker and make it tastier" - cheeky one indeed. But it works s...
Monday, November 3, 2025

Kassatly Chtaura - the line that won't die

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Kassatly Chtaura is having an ad moment. This means that Christmas is approaching because of the liqueur element. Interestingly the ad is ab...

Gandour Cream Cookies - a cute one indeed

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Gandour Cream Cookies has blessed us with a cute one. It simple goes "they're sweet inside out" but the word sweet in Arabic i...
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