Tarek Chemaly
Monday, December 8, 2025

Chateau Kefraya - let us long for a more legendary time

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Apologies for the horrible image but seems that Chateau Kefraya does not keep up in its social media with what it has on the street. So the ...
Sunday, December 7, 2025

Musar Jeune drowns in banal copy

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Another wine entry now that the festivities are nearing, this time courtesy of Musar Jeune. The visual, once looked in detail is actually lo...
Saturday, December 6, 2025

Chateau Ka, let the good times roll

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In a pretty unremarkable ad, Chateau Ka does a showing for the festivities highlighting "for our times together" - which is a litt...
Friday, December 5, 2025

M(a)l(i)ks finally gets it right

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Did Maliks finally stop its silly riddle and managed to actually impress us with a good ad that works? Heaven help us, it did. Because after...
Thursday, December 4, 2025

Exotica finds the magic again this Christmas

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Exotica has has a legendary run of ads, this year it seems to have recaptured its mojo ( here and here ) which brings us to - Christmas. Th...
Tuesday, December 2, 2025

Promarché - home is where you feel at home

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Ah! Joefish helps Promarché pull a good one. Well, sorry if the image above spoils the fun, but the original idea does the supermarket a goo...
Monday, December 1, 2025

Digi Bank - when life hands you lemons, you do a bank ad.

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OK let's admit it. In Lebanon, hating banks is par for the course. Everyone does it. To be clear, I only have one bank account having cl...
Sunday, November 30, 2025

Master, rejuvenates its nuts packaging

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So a new packaging and a line that fits. Here's the issue, the original Master packaging was so over the top, anything new would seem ki...
Saturday, November 29, 2025

Alfa goes religious for Pope Leo XIV visit, by can it compete with John Paul II?

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So the pope is coming to Lebanon and it is strange that one of Lebanon's cell phone operators wants to express itself so closely, but he...
Thursday, November 27, 2025

Biscotto - goodness all over.

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Biscotto, which looks like a redux of another famous cookie (which shall remain unnamed!), is all over town. The ad, especially for a diabet...
Tuesday, November 25, 2025

The Epica Awards shortlist is out

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The Epica Awards are delighted to announce the shortlisted entries for 2025. In recent days, a unique jury of editors and journalists from a...

Did Doritos just slay a competitor? It did, it did.

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Heaven help us... Doritos is coming out for the competition. And not just "any" competition. Read between the lines and the target...
Monday, November 24, 2025

Elf Town, as if more proof is needed Christmas is approaching.

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As if more proof that Christmas is approaching, please welcome Elf Town with its - billion sponsors. Well, the event must be humongous as th...
Sunday, November 23, 2025

Ksara - Independence Day

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Yes, yes, it fell through the cracks yesterday but this is an Independence Day worth mentioning for the concept above all else (execution is...
Saturday, November 22, 2025

Chateau Musar - corkscrew for Independence Day

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Chateau Musar has a new one for Independence Day (sadly it gives me an impression of deja vu - here) . Still, on its own merit the ad is ver...

Hallab 1881, or how to sink even lower.

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Hallab 1881 just did "something" for Independence Day ( here ). I was hesitating to post the link because it must come with a warn...

Parazar, a neat ad for Independence Day

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Parazar just did Independence day ( here ). A proof if any is needed that one can do a lovely, strong, and well-meaning ad with a creative b...

Evo and touch link up together

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Evo e-wallet (apparently with a Central Bank permit!) has joined hands with Touch, the phone company, in order to give you 10 USD (for free ...
Friday, November 21, 2025

Tchibo, Gold for the converts.

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It is nice when your favorite coffee brand is out there strutting their stuff. No I am not a "the other brand" (which shall remain...
Thursday, November 20, 2025

The pope is coming (act busy or "a la prochaine!")

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The Pope is coming to Lebanon (again, I mean different pope but same visit!). So naturally, there is a tone of ads on the streets to welcome...
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