Tarek Chemaly
Friday, June 12, 2026

Beirut Beer World Cup bottles

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Look everyone does it every time so nothing is new. So Beirut Beer is jumping once more on the World Cup bandwagon. For heaven's sake ev...
Thursday, June 11, 2026

Bihar, Fries Lab, Boneless, Crave's #CompareandContrast

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Thank you Joe Abou Assaly for compiling this ( here ). I shall file this under my usual "compare and contrast" category. However, ...
Wednesday, June 10, 2026

Khoury Greek Yoghurt - from simple to football

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So just very very lately there was a Khoury Greek Yoghurt ad. Then boom, suddenly it became a Khoury Greek Yoghurt dipped in World Cup sauce...

So 3anjad ma badda hal2ad... turned out to be... a song?

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Remember this? ( here ) It turned out to be that! ( here ), a Ministry of Tourism campaign it seems in the shape of a song by Dany Chamoun. ...

Whomever the "Lebanese Leftists" are, their sense of design is impeccable

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A cleaned up version (by Tarek Chemaly) of the posters on Beiruti walls  Yes, we all heard about the posters being plastered in Beirut, yes,...
Tuesday, June 9, 2026

Happy and Tawfeer go to price wars

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Tawfeer and Happy are hitting the sweet spot Lebanese have been lately responding to - prices. Well, since as I often argue, brand loyalty i...

Petro Elite makes sense in its own logic

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Petro Elite ( here ). Now here me out. 10452 km2 is Lebanon's supposed area (Shebaa farms included if you must know), so Petro Elite whi...
Monday, June 8, 2026

I am eating my words, finally a teaser worth its salt

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I am eating my words ( here ). After bashing teaser ads left and right, now I am... Intrigued! Well, finally a campaign that makes me wonder...

7UP, just bring Fido Dido back

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I am not sure but am speculating this new 7UP ad by Impact BBDO is more aimed for the Gulf than Lebanon. No matter, the ad - whereas it expl...

Maliks is 5 mins away from this ad

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After many flops ( here ) and some bright spots ( here ), Maliks has basically exhausted our patience. Now it is on the different tracks, th...
Sunday, June 7, 2026

Faddoul Supermarket has a brilliant new(ish) logo

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Faddoul Supermarket. Apparently one of the best supermarkets in Lebanon even if it only has one branch. But the products, service and experi...
Saturday, June 6, 2026

Mfm - the voice of right and truth

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Now this is an interesting paradox. Mfm was just launched on June 1rst. Under the umbrella of the Michel el Murr media panoply. Yet, his oth...

El Maestro Energy has a secure target audience

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Well, at least am not late to the party ( here ) - El Maestro has an energy drink. Who is the Maestro you might ask? I got the info here . ...
Wednesday, June 3, 2026

Crepaway does a fleeting moment of summer

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Summer still did not come where I am. Weather is still coldish. But hey, at least other people can celebrate it because technically it is ...

Boneless has one ball to play with

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Not sure who thought or approved this but, dirty football balls do not mix well with food the same way that man was gifting his girlfriend a...
Tuesday, June 2, 2026

Smash Plus - mosquito season is on

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Smash Plus - this means mosquito season is on (though one cannot tell it by the weather where I am where it is always gloomy and very cold f...
Monday, June 1, 2026

For advertising "money's too tight to mention" yet everyone is squandering it

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Above, the latest idiotic, stupid, uninteresting, corny, run-of-the-mill, non-inspiring teaser ad to hit town. If you are looking for more, ...
Saturday, May 30, 2026

Oh, so you too have an opinion about billboards?

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Lately, on Linkedin, Ahmad Matar threw a very interesting post.. ( here ) "So everyone now is an expert critic of billboards in Lebanon...
Thursday, May 28, 2026

Tele Liban replays its greatest hits for its 67th anniversary

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OK facts. Tele Liban had color broadcast before the BBC did (Lebanon got it on October 21, 1967, becoming the third country in the world to ...
Sunday, May 24, 2026

McDonald's clubhouse

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Well, they could have done it without the effort, but an effort was made indeed (previous examples include this beauty here ). Whereas they ...
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