Tarek Chemaly
Friday, February 6, 2026

Ras Al Houssan - Ramadan time

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Well, the 90s called and they want their ad back. Ras al Houssan is back into the saddle (no pun) to offer us a pre-Ramadan ad (notice the l...

Budweiser, the Super Bowl, and Pegasus

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Budweiser, which tanked in sales to the tune of 9.2% (well considering its sister brand Bud Light went down 24.6% that's no biggie after...
Thursday, February 5, 2026

Waba, Arabic elements to the power n.

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I admit I was not even aware the brand existed. Waba - a high end plates and cups - think Villeroy et Boch but make it Arabic designed and s...
Tuesday, February 3, 2026

Zod Security vs Maybelline (compare and contrast)

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Let me be clear the "prisoner trick" in advertising is nothing new. And giants like Maybelline take months to do their ads and ada...

IPT diesel does a Fairouz trick

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Well, IPT diesel does its own Fairouz. The lyrics, "in days of cold, in days of rain" taken from Fairouz's " habyatak bil...
Saturday, January 31, 2026

Rodsons: Clear, simple and single-minded

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"Rightly-done work needs the right tools". There, Rodsons went back to the least common denominator and won accordingly. No fuss, ...

Saudia - milk with dates

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So apparently there is a new product in town. OK, here I am admitting to my ignorance - I had no idea Saudia milk was available in Lebanon (...
Friday, January 30, 2026

Hajj Nasr, the kafta, and Sandwich w Noss

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Remember the Sandwich w Noss campaign? ( here ) The campaign went on to compare itself (mostly in a funny derogatory way to other places) an...
Wednesday, January 28, 2026

Tele Liban has ads on the streets (please read this without fainting)

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Tele Liban has ads on the streets. Tele Liban has ads on the streets (repeating for emphasis). Honestly I am so pleasantly surprised - befor...
Sunday, January 25, 2026

Omo is faster than... Take your pick

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Well, take your pick people. Omo is faster than your coffee break/power nap/morning scroll/gossip session... Because it offers 15 minutes wa...
Saturday, January 24, 2026

Coffee means Nescafe - the cat is out of the bag

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Najjar tried, really tied - among others here . But let us face it, coffee means Nescafe. Well, it's not like they are inventing it, but...
Friday, January 23, 2026

Ras Al Houssan - rectifies its aim

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Source Remember Ras al Houssan's earlier campaign ( here )? The one where nothing worked? Thankfully they woke up and smelled the coffee...
Thursday, January 22, 2026

It's Her Way has a new horrific ad.

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Here's a typical example of me supporting a cause but hating the ad. The latest It's Her Way ad - a movement about reintegrating mot...
Wednesday, January 21, 2026

Nepo babies unite: Use your parents as a springboard

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Artwork by Tarek Chemaly Brooklyn Bckham? Yes the guy who drives McLaren P1 (of which 375 were produced - here ) which I believe he paid fro...
Sunday, January 18, 2026

Can we stop about this 2016 thingy? #2016trend

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Artwork by Tarek Chemaly based on "Riwayat Abir" (2016) Unless you are Marcel Proust (or Karl Ove Knausgard whose novels I still h...
Friday, January 16, 2026

Picasso d'Or 30th edition - brings little to no surprises

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So the 30th edition of Picasso d'Or is among us, the results bring little to no surprises. On the bland side a lot of forgettable, annoy...
Thursday, January 15, 2026

Deek Duke gets burried in the snow - almost

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Image source Deek Duke is back after that influencer campaign yucky campaign ( here ). Now it is buried in the snow. Well, almost. So, what ...
Tuesday, January 13, 2026

On the deluge of bad ads I am seeing

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Artwork by Tarek Chemaly I am honestly not sure what is happening but there is a deluge of bad ads I am seeing as of late. I cannot blame it...
Sunday, January 11, 2026

Dunkin' finally rides the 67 wave (really?)

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Source OK, so it ended up happening. You know the 67 craze? The one that exploded last year and basically had a non-definable meaning? Yes, ...
Thursday, January 8, 2026

Fairouz may be an icon but Nohad is a bereaved mother.

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Artwork by Tarek Chemaly When Ziad Rahbani died, everyone and their mother went to social media to report about him, how he affected their l...
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