"We deserve summer" - we also deserve stability, peace of mind, calmness, and trauma healing. But let's not go into psychoanal...

Is this ad tasteless? No, more than tasteless. Triggering? Actually, a lot more than that. Has a sick twisted sense of humor? I am not laugh...

All right, this dates back to 2018, yet Bonjus is pushing this as sponsored content now. I guess they went back to their archive and saw wha...

" Spontaneous detour? Nah. Just a strategic grab-and-go." Well, not seeing the strategy, but that might just be me. Well, in an ad...

Silkor does not always get it right ( here and here ) but when it does, well, it is off the charts. Look at this beauty. To be honest, I al...

Well, you don't see that every day, a cart flexing its muscles. Well, the image is from their instagram although the campaign is all ove...

All right, call me foolish, but the new President ad was... confusing to me. The main headline? "Enjoy Paris", well, silly me I ex...

I have spoken about Tekram and their lovely name prior ( here ), yes, this was a me-too product, but at least they know their strength (or p...

Photo credit Lance Aramouny The Saint George is back. No mean feat, trust us on this one. After years upon years of being treated unfairly a...

Before anyone else, there was Jeep. Not the new iteration shown in the ad above (a very good ad mind you), but the original, passepartout Wi...

Remember the atrocious Hallab 1881 ad for independence day? ( here ). Well, guess who is back with more of the same? Or rather less of the s...

  This editorial will appear on the Communicate issue 184, Q2 as I am the editor in chief of the magazine in question. _____________________...

Well, sometimes it is the easiest way out. But why not? I for one do not distinguish between high brow creative and creative because this is...

CIS is all over the place now on the streets. First, there was, for a long time, a stigma about "technical colleges". Usually the ...

I recently spoke about Nour Arida in the new Marie France campaign ( here ), but this is different - I am speaking of the new Nadine Njeim i...

If Nahnoo had a confusing first outing ( here ) and second outing here ( here ), this one, is at least clearer, or so I think. OK, so that t...

Bonjus seems to be, well, cool. Of course when one thinks Bonjus perhaps the pyramid juice box that comes to your mind, but the empire is mu...

So finally, as in finally, the male gaze has been reframed in terms of women's lingerie. Introducing the new campaign by Marie France. ...

I am not saying they did, I am not saying they didn't.. But the margin between Health Up and Pepsis is pretty, well, almost "zero...

In 1995 we did a major presentation about the environment (yes, I know I was ahead of the curve), the invite had a "double font" -...