A good initiative is a good initiative. The visibility results elude me though, but someone is trying, and the "someone" in this...

The ad above goes back to 2010. The one below 2025. Same word play. Almost. Madi means past. So the ad goes "the past is present kiddos...

To those of you who have not melted, welcome. Supposedly the worst of the heatwave has passed. Well, between the temperatures soaring, the l...

Remember that laughable ad l'Oreal has graced us with ( here ), well apparently there was even more in the bottom drawer. Introducing Je...

When the moisturization is twice, what do you do? Your confidence, strength, and wisdom doubles, the two sides of you collide and amplify. P...

I know I am late on this one relatively, as it was done before the opening of the new Spinneys in Ajaltoun. But here's the issue, all th...

Photo credit -  Mohamad Haidar After the atrocity that their summer campaign was ( here ) almaza had a very decent follow up for their light...

This has been the summer of deals, almost everywhere, and from the whole F&B sector. So let Burger King join the fray with its "sta...

How do you depict a multi-confessional university? How do you say you have campuses in regions predominantly so and so (meaning both sides o...

Along with Ksara ( here ), Chateau Musar ( here ), Ixsir is joining the wine summer fray - from what I have seen, a double ad. The first goe...

So some people enjoy playing yes-no-maybe with their name. Introducing Dubizzle which became OLX which became Dubizzle which became OLX. I m...

Now that is an ad that makes sense. Summer. But make it with ice cubes straight from the freezer. You can almost taste the chilled wine - an...

As someone who has, for several years, produced the Army Day (August 1rst) ad, I can assure you, it is difficult to come with different exec...

Interesting, a bread campaign on too many billboards. Introducing, Tannour el 3asr (for those of you who do not know tannour is a round open...

Remember that corny Almaza ad ( here ) for the summer? Beirut Beer, for once did not seem to be answering them, but rather branching smartly...

Another of those ads which are either too smart or not too smart. Malik's goes on with its "ma7loule" streak (ma7loule means ...

Well, it is a marketing fact - you rarely, if ever, resort to distorting your logo (some applications are permissible - lately Coca-Cola did...

File under "advertising is getting too smart for me" - because honestly, either this is too smart or me getting too dumb. So let...

All right, the cat is out of the bag. The late Ziad Rahbani has graced us with two ads - Almaza and Bankers Insurance . That he was a natur...

Well, one has to give it out to Khoury Home - the copy is simply very good. First the admission "mich wa2to" - slang for "thi...