Re-O-Vac slogan from my collective memory series celebrating collective memory Whereas I am talking about the Lebanese advertising scene, th...

Roadster, the Lebanese diner which has expanded to the UAE is so mighty it has partnered with Doritos - I have seen two ads (the burger one ...

OK, no one is guilty in this. Both brands used "mal3abna" (our playfield) - but because the campaigns are simultaneous, and becaus...

Medco might be your petrol station, but in the words of the inimitable Garrison Keillor it seems it has inhabited "driveway philosopher...

When someone does a bad job at explaining something and goes back from the start, the Arabic term is "فسر الماء بالماء" - he expla...

In the early to late 90s, a certain advertising agency was doing ads for a specific brand of Tuna. The jingle was was ridiculous, "X th...

Remember that one with Deek Duke opening in Jounieh? ( here ). Ali Agha had his very interesting take on it here . Well, here's another ...

I shall start with the visual which I dislike intensely. I hate what they have done since the rebranding. Also "Habibi come to" is...

Cannes. Oh heaven help us. Cannes. No I never attended, but I am still underwhelmed. Here's the issue - it is boring. Everything is a pe...

Artwork by Tarek Chemaly (2020) In 2013, when the now defunkt Cloud 961 magazine held their online awards, apparently I was one of the nomin...

Farrouj Al Shams wants to know that "the sun brings everyone together". You know because Al Shams is the sun. Now if you did not g...

Yes, this is mainly for Iraq and Lybia, but honestly I couldn't skip talking about the copy. Majestic. Well, how come? Because it focuse...

Honestly why complicate what is simple. Hajj Nasr, the eatery known for its wraps, just goes "today, we celebrate the two most famous w...

Sorry for the insult Star Wars. But what a flunk this is. Seriously, this is a level of - what's the word here? - unseen prior. Not for ...

Ksarak, yes, we have not seen that one for a long time. But it is here. And kicking indeed. Now Mink graced us with a new ad for the - legen...

No I am not obsessed by Beyonce but I thought that was a nice title. Promomedia has literally, a cheeky reference. They have ads. And they h...

Interesting. Mastro has a new ad for their Marie biscuit. A part of any childhood along the 555 from competing Gandour ( here ). Well, the i...

Apparently, despite selling back its majority shares in 2022 of the Brasserie Almaza to the Jabre family, Heineken never left the Lebanese m...

A lot of you were either not born, or in diapers, or do not even remember, but Khoury Home, eons ago, started off with "Khoury Home, ma...

Well, there's some good and bad news on the Sitos from Master front. The good news is that the bag design has been updated, making it sl...