Maccaw... Yes, it has been a while seen we saw this being advertised. AI-created? Sure! Apparently there was a different ad with a guy with 6-fingers, but this one has "only" five. Interestingly, up until 2019, Maccaw was using its famous slogan "Il y a du Maccaw dans tous les fruits" (
here), there is a Maccaw in all fruits. I guess they dispensed of it these days, even if honestly, it was actually a good one. So now that Maccaw (the ad above apparently has other executions, all AI, all fruity etc without much concept construct) has gone back to advertising, I guess this is because X-tra has already launched a major campaign (
here).
Interestingly, yesterday I saw a Maccaw delivery truck and what do you know? On the side was...
