Abed Tahan has a new campaign in several executions. The idea is that... as we say in Arabic "may you turn 100", well at 96 years old, Abed Tahan is close enough, and again as the saying goes "for us and for you"... But not for "it". The it is that good that we keep using way beyond its life expectation - because, well, because you're Lebanese. So, a purely Lebanese ad, from copy to concept to execution. I also saw the TV ad for this one (the fridge) which is also typically Lebanese (here). So at least Joe Fish and Abed Tahan know who they are speaking to.