Roadster is on it, again. The campaign goes - in many iterations - "We're either geniuses or unemployed", "Are we seriously approving this?! Bold", "The biggest mistake of the year"... And on it went, the bigger question is, are they doing a campaign, or is this a prelude for a campaign? If this is the campaign good for them, there's something unhinged here and daring, not sure if enough to make us forget the head-scratching and totally illogic NYE collab (here). So here we are, not sure what it is but it draws the eyeballs. A redeem for a disastrous collab if there ever one. And apparently all this because they changed colors but even this is very sketchy as an excuse.