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Deek Duke is back after that influencer campaign yucky campaign (here). Now it is buried in the snow. Well, almost. So, what does the ad say? That they deliver under snowy conditions? That it is time to ski but not forget the burger? That is is better to hide your mouth but save the burger? Well, on the positive side we don't need to indulge in influencer idiocy, on the flip side, not sure how conceptual this is or how tempting. But as of late I have seen too many ads which are there without a concept that this just seems to be a minor addition to the melee. And so here we are, as the storm keeps pounding Lebanon, someone already is thinking about the snow.