Let's be honest, this word play is so out of it. "Property is not a game. But it is our game" - no matter how one flips it, it just does not land. Mind you real estate was the way Lebanese - most of them - smuggled their money out of the banks in banking cheques or cash when the crisis broke, so definitely it was not a "game". It was truly a matter of salvaging what is salvageable. On all accounts, the ad simply does not work, and does not exactly suggest confidence (which funnily, is the name of a real estate company plugging its ads next to this one). To trust Blusky properties needs a different game indeed. One that perhaps includes proper math (here).