Almaza, Beirut Beer (add Keo), and now Heineken has entered the chat in the summer beer wars in Lebanon with each trying to establish its own share of the market. Funnily, Heinkeken used to own (not sure if outright) Almaza but sold their shares to an investment banker. In case you are wondering "for that first ahh" is Heinken (campaign from last year). Still, here were are, a lot of beers, for a supposedly flush clientele (innocent question: where is the money coming from knowing the market is in shabby state still?). Well, if you got it flaunt it, let the summer enjoyment begin (if only the weather was compliant though! Still grumpy on the whole).