Heineken enters the chat in the beer wars

Almaza, Beirut Beer (add Keo), and now Heineken has entered the chat in the summer beer wars in Lebanon with each trying to establish its own share of the market. Funnily, Heinkeken used to own (not sure if outright) Almaza but sold their shares to an investment banker. In case you are wondering "for that first ahh" is Heinken (campaign from last year). Still, here were are, a lot of beers, for a supposedly flush clientele (innocent question: where is the money coming from knowing the market is in shabby state still?). Well, if you got it flaunt it, let the summer enjoyment begin (if only the weather was compliant though! Still grumpy on the whole).

Keo beer goes golden. Yellow too.

I have previously spoken about the Keo beer (here) so it is refreshing (har har) that they are back with a new campaign. OK, they are axing it around yellow/golden (the problem with either color? Google "Golden shower" at your own risk and peril)... Still - I might be reading too much into a color. The campaign is sort of everywhere with many variants about the color and all that (real beer is golden for example). Of course there is the usual let-us-cut-from-the-Almaza-market "time for a change, go yellow" (mind you Beirut Beer is a professional in this - here).

Keo beer - a reintroduction to the Lebanese market

OK, forgive my ignorance - am not much a beer drinker. So Keo slipped from the radar - please check here and here. Interestingly, whereas the pages seem inactive, the brand just launched an outdoor campaign. The secret lies in the fact that it seems it has changed importers in the meantime, so its newest home seems to be here. Well, the original campaign which dates back to 2019 was a little too childish a la "alcohol you later", so thankfully, having just the beer and its various sizes and shapes with a simple logo is much better fitting. 

In case you did not know (and I did not, I had to search that!) Keo is the beer with the largest market share in Cyprus. Also, I found it funny that they had a large unipole right next to the Almaza brasserie in Dora - my first reflex was that the said brasserie is now brewing it. But I guess that was either a cheeky move, or just random luck.

So voila, Keo is back in the market - after what seems to be a failed first attempt.