Blusky properties - a word play gone wrong

Let's be honest, this word play is so out of it. "Property is not a game. But it is our game" - no matter how one flips it, it just does not land. Mind you real estate was the way Lebanese - most of them - smuggled their money out of the banks in banking cheques or cash when the crisis broke, so definitely it was not a "game". It was truly a matter of salvaging what is salvageable. On all accounts, the ad simply does not work, and does not exactly suggest confidence (which funnily, is the name of a real estate company plugging its ads next to this one). To trust Blusky properties needs a different game indeed. One that perhaps includes proper math (here).

Blusky Properties - on redefining math

Well, who knew teaser/revealer still existed? Well, to some it does. So apparently 1+1+1=1. I saw this a while ago but hey even with time the revealer was still in place (we are talking months apart). But it turns out Confidence (1) + Trust (1) + Expertise (1) = Blusky Properties (1). Well, so much for good math. But again, I thought it was funny people - still - resorted to teaser/revealer practices because these assume people actually do pay attention and anticipate, which - newsflash - they do not.