Ah who remembers Byblos Institute in the 80s? Why? Because there was a young girl that was featured in the ad, on television, in the auto mechanic department. People registering in that specific section shot through the roof. So now, introducing Rana Hayek - engineer and car mechanic (please, no comparisons to Mona Lisa Vito - here). Now OMO is getting on with their "khabsa" (spot/quagmire) with Hayek going "this khabsa is the story of my life". Please see the earlier excellent OMO campaign, also by Pimo (here). So here we are, no Byblos Institute, but another female car mechanic!