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| Photo credit Rabih Dib |
How about that for an answer! Remember I already spoke about Almaza stressing its Lebanese identity (here), apparently this did not sit down well with Beirut Beer. So they launched a counter ad "In Lebanese this is Beer". Long time ago I wrote a post about Beirut Beer growing out of the shadow of Almaza (here) strange, they twist and turn and go back to the same place. Why I know not. But truly when Beirut Beer stood on its own two feet (here) there was something interesting happening. Finally the brand was looking intrinsically at its own merits over and above being the anti-Almaza. Sadly, it was more of a one off than anything else.