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| Photo credit Nibal Hadchiti Dfouni |
So Almaza is pulling on up! Their newest efforts center around their identity. Mind you the trick has been played long ago when Almaza was with a different agency (لبنانيه وشايفة حالها - Lebanese and proud of it). But that was probably in the mid 1990s. Anyhow, Almaza played the trick of how words are said in different language - which is common on Instagram, in English (Beer) in French (Biere) in Lebanon (Almaza). As I said this is current on Instagram where Lebanese always have a different way of saying words. And yes, Almaza could be the first name to come to mind in Lebanon when mentioning beer.
Now the second ad is a bit less obvious - "despite is all, Lebanon is Almaza" (Almaza means diamond in case you did not know in Arabic).