Wednesday, July 3, 2024

Elevate - Mall ad on a higher level

So Elevate is not joking. Apparently they have a mall campaign that prepares you for the USJ medical entrance exam. The idea - which apparently comes from Puffer Studios which has just been established and comes out swinging - is simple "when in doubt count on us". Remember what I said recently about Massaya? (Here). Once you have a strong original concept all else falls in line. So now that "when in doubt" was found, the rest - a pixelized tooth, pen, camera, apple (there is one about a bag as well) just came out naturally. See? It i snot difficult to make a good campaign when the backbone is there.