Beirut Beer went Euro Cup (here), followed by Almaza (here - in a more complicated effort) and now that the Euro Cup is about to finish, Beirut Beer is at it again. "Euro Cup is about to finish but summer is just starting". Well, I could say "OK, there's a strategy there" but am told Beirut Beer has an ad on Dora which basically means nothing and is not corelated to this effort. Without forgetting this oddity (here). Do note I am trying with all my might to disregard the sexual innuendo in the ad above.
For some reason I feel many brands just lost the plot and are advertising for the sake of booking panels (and am told OOH companies are more than happy to offer steep discounts just to fill their empty spaces - I do know the prices and they are exceptionally cheap). I don't know if you can call this a win-win situation considering the brands are tanking at making solid impressions.