Tuesday, June 11, 2024

Beirut Beer clear (or cold brewed)

Beirut Beer is introducing its "clear" iteration or what is supposed to be its cold brewed option. Now, let me be honest, the ad is incredibly underwhelming. "It is so fresh, drink it and get refreshed". I mean - seriously? Already the ad is pretty unremarkable visually, and with this lame copy it makes it a very "meh" to be honest. Look I wasn't a big fan or last years' summer campaign (here) but comparatively, the idea and execution were miles ahead of this one.