Monday, June 12, 2023

Beirut Beer goes summerish

Well, Beirut Beer has issued a summer visual. I am not calling it a campaign because a campaign requires at least 3 connected visuals to be counted as such. But with the state of advertising as it is, you deal withwhat you can get in Lebanon these days.

Now truth be told, I am not sure the whole thing was worth it - "new summer wave" with the beer doing a "wave" with the overspill and the foam. Actually what would have made it nicer maybe would be the inclusion of Hokusai's "The Great Wave Off Kanagawa" (here) and rendering the whole thing as an illustration. But that I suppose it asking too much....

So voila, we end up with a first degree ad.