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So Beirut Beer just went full UEFA Euro football.... The angle is this, "the game is European, the cheering is Lebanese" and the concept is extended towards local expressions - with explanation in tow. Purely slang, only understood by the Lebanese, which make little or no sense to other - specifically European - nations. Now, let's be honest this is not like "earth-shattering" but the ad is nice in its own perspective, and yes, people do drink beer extensively while cheering their favorite football team (and in case you are not aware, Germany, Brazil (which of course have no team playing in the UEFA Euro games), Italy, and even France have very sizable fans among the Lebanese population leading to some very ugly scenes). You can enjoy the ad here.