Tuesday, June 25, 2024

Almaza is now on board of the UEFA Euro train

Beirut Beer did it (here). Now it is the turn of Almaza. Both went with local expressions - albeit on two different routes. Almaza additionally collaborated with Farixtube - whose instagram (here) labels him as "7th runner up Mr. Ghazir 2023". Among the expressions "Lebanon is playing!" "I only watch the finals" "I do not watch football" "I do not let a match pass me by" - all these on limited edition bottles adorned with special caps - so this is not only an advertising but also a marketing/production joint venture. This is the second heavy push from Almaza (here) and somehow puts it back on the track where it used to be - well, almost.