Friday, June 21, 2024

Ksara - Father's Day

There hasn't been much creative buzz around Father's Day this year (IPT being an exception here). Sure there has been the usual greetings with some brand logo attached. In comes Ksara with a very low key but quite smart iteration. "Raised to be your favorite" - OK, we all agree parents have a favorite child (any parent who does not concede to this is lying!) and what do you do with a child? (OK, no smarty pants answers!). You "raise" it. Now, what do you do with a glass of wine? You... Raise it as well. How smart is this? Very indeed. Happy Father's Day to one and all (yes, even from non-favorite kids who'll be brooding on a wine glass this evening after gifting their father a tie!).