We already have seen it in all shapes and forms. the October breast cancer awareness month thingy... So simply coming up with a new angle is a miracle onto itself. From my archive two iterations stand out from the pack (here and here). What I like in the Brand360 interpretation is that they actually found an angle I did not see before. OK maybe the copy is a bit too descriptive "game" (tic tack toe) and get checked (X)... But on the whole I have never seen this visual interpretation prior. So at least very worth of mention.