Almaza beer has an ad for women's day. On the face of it, it's empowering and bold (though I thought they'd save it for the upcoming Mother's day). The ad goes "she's the basis from the basis/beginning"... A smart word play. But my mind started rolling, I have seen this very very closely elsewhere.
Ladies and gentlemen, not only have I seen it once but twice. Please see here and the image below....
