My Ami Buggy by Citroen comes out swinging thanks to Buzzman Agency with some exceptional copy which, wait for it, capitalizes on its "shortcomings" rather than hides them. "Your first ascent on a donkey's back", "even out of spite they can't key scratch your doors", "and if we tell you it has the autonomy of a Paris-Dakar, you'd never believe it" (that's for the sports newspaper L'Equipe), and "finally, our designer took the door" (in French "taking the door" means getting fired, obviously in the context it means differently). A beautiful campaign indeed with cheeky copy.