Tanmia puts its hat in the fray (amended)

Well, what's with everyone advertising their chicken, Tanmia just their ow hat in the fray. "They say I am: Agile - Rowdy." well, I think what takes the cake is their "ghayr chicken" (a different chicken) but a derivative of the expression "ghay checkel" (a line onto itself). Well, with so many chicken ads at the same time, one wonders if each is trying to fight the competition or paradoxically, if this has been timed with the back to school period with overwhelmed parents - financially and time-wise.

In an interesting amendment this is another bit of the campaign:

I am to begin with 1) on top 2) from the baqua'a - the cute bit? "Ana aslan fo2" is a reference to Haifa Wehbe's hit "badna nrou2 chway" (everyone should calm down a bit!) which went super viral with its catchy minimal lyrics.

Chicken liver who? Malak Al Tawouk goes for asbet djej

Well, after years of shops not calling the Christian fast by its name - with fast food outlets advertising fish meals for no "specific" reason, suddenly shops started doing so (here), which is why it was a little surprising that Malak Al Tawouk was launching a super meat sandwich in this time frame. Still, the ad is interesting in its angle - instead of doing the usual "English" they went for the jugular mocking those who do. Because their sandwich is not "chicken liver" but rather "asbet djej" (which is chicken liver in Arabic).

Now asbet djej is a delicatesse in the Lebanese kitchen, so Malak Al Tawouk is continuing to work exclusively on chicken but rather went a bit upscale with it. The ad is interesting in the way it is portrayed though, anchoring Malak Al Tawouk in its immediate community.

Fakhry broasted & grill - après moi, le déluge

Well, if you can't beat them, join them!

Today a video was heavily circulated of a major - major flooded road. The video starts right in front of the "Fakhry" broasted & grill chicken shop in Hazmieh and on it goes with water clogging the street. 

Fakhry not to be drowned in the cacophony of the voices (har har) went on the attack launching an ad that says "but we're coming over to you" indicating that even with the incredible water flooding, they were ready to deliver orders.

Well, that's really one way to look at the situation but the ad is super timely and within the circumstances well done....