Did 1750 just do a comparative ad?

1750 has a new ad. Here. A girl is drinking water from a bottle and asking her mother (presumably) "where was this bottled?" (OK, granted, not a question one would ask but this adland).

Tannourine? Higher

Rim? Higher

Sannine? Higher

Barouk? Higher

The answer ends up being "1750" - and the tagline? Our height is our name.

Now here's the issue: Tannourine, Rim, Sannine are names for bottled water brands. And comparative advertising is forbidden in Lebanon (here and here) so naming three competitor brands in the ad is a bit... fishy. I do understand the rationale of comparing-but-not-so but still got uncomfortable truth be told. Maybe to drive their tagline they could have done differently - there was already a hint of comparison previously (here), but this time it is too overt.

Oh and in case you ask - 1750 is Tarshish.

On that perfect 1978 Naas ad.

All right color me jealous.

Look at this beautiful, perfect, wonderful ad for Naas bottled water from 1978 by H&C (then it later became H&C Leo Burnett). What's there not to love, the incredible copy? The authentic ad? The simple but meaningful visual?

Let me translate: 

"Sport. Pickaboo. Lunchbox. Naas.

Your son plays, runs, jumps, climbs, screams.... sweats - he is your champ!

And to keep his ever-flowing vigor, you make sure what kind of chocolate he eats, and you oversee his nutrition with tenderness. But do you know that what kind of water he drinks is no less important than what food he eats?

Naas is a pure water, easily digestible, bottled carefully, and it takes its strength from nature and gives it to your son to procure him enriching minerals such as Calcium, Magnesium, Iron and Potassium... All these are required by the body, to insure equilibrated growth and to fully renew the cells in the body.

Naas on your table, is the sparkle of energy in the eyes of your son."

Swoon, totally!