Did 1750 just do a comparative ad?

1750 has a new ad. Here. A girl is drinking water from a bottle and asking her mother (presumably) "where was this bottled?" (OK, granted, not a question one would ask but this adland).

Tannourine? Higher

Rim? Higher

Sannine? Higher

Barouk? Higher

The answer ends up being "1750" - and the tagline? Our height is our name.

Now here's the issue: Tannourine, Rim, Sannine are names for bottled water brands. And comparative advertising is forbidden in Lebanon (here and here) so naming three competitor brands in the ad is a bit... fishy. I do understand the rationale of comparing-but-not-so but still got uncomfortable truth be told. Maybe to drive their tagline they could have done differently - there was already a hint of comparison previously (here), but this time it is too overt.

Oh and in case you ask - 1750 is Tarshish.

1750 Water - independence day through difference

Sorry this one slipped through the cracks yesterday, but here it is - again, so very few brands did the effort to come up with anything so this is worth a mention. 1750 Water decided to reference the national anthem which believe it or not begins with the "given" "koulouna lil watan" (we are all for the nation). Yes, I know. Anyhow 1750 Water went "no matter how much we differ, we are all for the nation" - interestingly, they decided the reference the different water bottles present in the market. A well-thought ad which integrates what 1750 Water sells within the festivities. 

1750 Water used NASA images to prove its point

1750 Water, a brand bottled in Tarshish (Lebanon) is claiming  that it is "captured from an untouched source".... Well, granted perhaps their well is pristine but seriously people, using the newly released NASA image that "capture dying stars, nebulas, colliding galaxies" and adding plastic caps (who knew there were plastic caps in images of already dead stars - by the time the light of the images comes to us and is captured by the James Webb telescope the stars in question would be dead already).

Believe it or not, the reason why every other fashion brand slaps a NASA logo on its apparel is because NASA and its products are public domain. So these pictures are not copyrighted.

Someone told me they found this ad funny. I thought it was beyond weird truth be told.

But I guess I am not a Star Wars fan or knowledgeable about deep space.